Digital Advertising Specialist

Job Title: Digital Advertising Specialist – Meta & Google Ads (NGO Sector)

Organization: Wishes and Blessings NGO

Location: Noida Sector 32

Employment Type: Full-Time

Experience: 2–3 years in digital performance marketing

Salary: Commensurate with experience (NGO pay scale)

About Us:

Wishes and Blessings is a Noida-based NGO working across India to empower underprivileged communities through food distribution, education sponsorships, health initiatives, and emergency relief. Our mission is to bring happiness to every corner of society. We are looking for a Digital Ads Expert to help us spread our message further, attract supporters, drive donations, and grow our digital presence through strategic ad campaigns.

Role Overview:

As our Meta & Google Ads Expert, you will plan, execute, and optimize digital advertising campaigns to drive traffic, increase conversions (donations/volunteers), and raise awareness about our ongoing causes. You will be responsible for managing ad accounts, budgets, and tracking ROI with clear and mission-driven objectives.

Key Responsibilities:

1. Google Ads:

• Manage and optimize Google Ad account
• Create and maintain high-performing Search, Display, and YouTube campaigns.
• Conduct keyword research tailored to donation, volunteer, and awareness campaigns.
• Write compelling ad copy aligned with our mission and audience.
• Ensure policy compliance and maximize click-through rates (CTR) and conversions.
• Monitor daily performance and optimize for KPIs like CPC, conversions, and bounce rate.

2. Meta Ads ( Facebook & Instagram ):

• Develop and manage ad campaigns for donation drives, awareness campaigns, and event promotions.
• Create impactful ad creatives in collaboration with the design team.
• Segment and target audiences effectively (donors, volunteers, CSR heads, youth).
• Set up and monitor pixel tracking for custom conversions and retargeting.
• A/B test creatives, formats, and landing pages to improve outcome

Required Qualifications:

• Min. 2+ years of hands-on experience managing Meta and Google Ads campaigns.
• Prior experience with Google Ad Grants is highly preferred.
• Strong copywriting skills with a focus on storytelling for social causes.
• Proficiency in Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Data-driven with experience in analyzing performance reports and ROI.
• Passion for social impact, with an understanding of the NGO/donor landscape.

Bonus Points:

• Experience with donor funnels and lead generation campaigns.
• Familiarity with SEO or email marketing tools (Mailchimp, Sendinblue).
• Video marketing experience for YouTube or Instagram Reels/Stories.
• Worked with fundraising platforms or donation gateways.

What We Offer:

• An opportunity to make real-world impact through digital media.
• A collaborative and purpose-driven team culture.
• Flexible work hours and remote work options.
• Certification sponsorships and learning opportunities in digital marketing

Note:

• PLEASE READ THE REQUIREMENTS AND SALARY BRACKET BEFORE APPLYING
• DO NOT APPLY if you do not match the requirements.
• DO NOT APPLY if seeking WFH.

Job Type: Full-time

Pay: Up to ₹26,000.00 per month

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Can you START IMMEDIATELY?

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 2 years (Required)
• Meta Ads: 2 years (Required)
• Google Analytics: 2 years (Required)
• Data analysis skills: 1 year (Required)

Location:

• Noida, Uttar Pradesh (Required)

Work Location: In person