Digital Advertising Specialist

As a Paid Ad Campaign Manager, your role involves planning, managing, and optimizing paid ad campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). You will be responsible for creating and testing compelling ad copy, visuals, and targeting strategies to enhance campaign performance. Monitoring campaign performance daily and adjusting strategies to meet performance goals such as CPA, CTR, and ROAS will be crucial. Conducting keyword research, A/B testing, and audience segmentation are also part of your responsibilities. Additionally, you will analyze data and prepare regular performance reports with actionable insights. It is essential to stay updated with the latest platform trends, updates, and best practices. Collaboration with internal teams like creative, content, and client servicing is necessary to align ad strategy with overall marketing goals. Key Responsibilities: - Plan, manage, and optimize paid ad campaigns on Meta Ads and Google Ads - Create and test compelling ad copy, visuals, and targeting strategies - Monitor campaign performance daily and adjust strategies to meet performance goals - Conduct keyword research, A/B testing, and audience segmentation - Analyze data and prepare regular performance reports with insights - Stay updated with the latest platform trends, updates, and best practices - Collaborate with internal teams to align ad strategy with overall marketing goals Qualifications Required: - 2+ years of hands-on experience managing Meta and Google Ads campaigns - Proven track record of achieving KPIs and optimizing ad budgets - Strong understanding of digital ad metrics and conversion tracking - Proficiency in tools like Google Analytics, Meta Business Manager, Google Tag Manager - Ability to manage multiple campaigns across different clients or industries - Google Ads and/or Meta Blueprint certification is a plus In this role, you will benefit from leave encashment and paid time off. The job type is full-time, and the work schedule is during the day shift. The work location is in person. (Note: No additional details of the company were provided in the job description.),