DGM/GM - Defence Sales

About Aska Equipment’s Pvt. Ltd.

ASKA Equipment’s Pvt. Ltd. is a leading and renowned manufacturer and marketing organization in the disaster response equipment and fire & safety technologies industry. Based in Delhi with manufacturing facilities in Roorkee, Uttarakhand, we specialize in technologically advanced niche products, including fire, safety, and lighting equipment. Our client base spans government, industrial, and private sectors across India and international markets.

DRDO, NDRF, Indian Army, BSF, etc.

Role Overview

government clients, PSUs, and defense organizations.

•The role emphasizes the development of proposals, tendering processes, and GeM

(Government e-Marketplace) interactions.

•The position reports to the Director and focuses on strategic sales and business growth with a strong emphasis on relationship-building and government procurement processes.

Key Responsibilities

1.Identifying Customers and Lead Generation

•Market research to identify potential clients within government sectors and PSUs.

•Developing strategies to generate leads through GeM and direct engagements.

2. Building Relationships with Key Decision-Makers

•Engaging with decision-makers in government and defense organizations.

•Position Aska's products effectively by showcasing technological and operational benefits.

3. Developing Presentations and Proposals

•Tailoring presentations to specific needs of government and defense agencies.

•Addressing their unique requirements, demonstrating Aska’s value

proposition.

4. Securing Approvals

•Navigating the administrative and financial approval processes within government bodies to facilitate timely contract execution.

5. GeM and Tendering Process

•Handling GeM submissions and tender processes, ensuring compliance and preparing competitive bids.

6. Managing Competitor Complaints

•Addressing competitor challenges, using technical expertise to defend Aska’s

position and secure business.

7. Timely Execution of Contracts

•Overseeing contract execution and ensuring project deliverables are met on time.

•Collaborating with project management and operations teams to resolve challenges.

8. Revenue Generation

•Managing and expanding the sales pipeline with government clients, PSUs, and defense organizations.

•Leading business development strategies through GeM, tenders, and direct relationships.

9. Strategic Business Development

•Analyzing government requirements and emerging trends in disaster management, fire safety, and rescue operations to position Aska’s products effectively.

10. Client Engagement

•Extensive travel (up to 15 days/month) to engage with government officials, clients, and stakeholders.

Qualifications and Experience

Educational Qualification: Master’s degree in Business Administration, Public Administration, or related fields.

Experience:

Minimum 10 years in government relations, business development, or securing government contracts, especially in sectors related to safety, disaster response, and firefighting technology.

Proven Success: Strong track record in acquiring and executing government contracts, especially via GeM and other tendering processes.

Skills

•In-depth understanding of government procurement processes and contract negotiation.

•Strong networking and relationship-building skills with government stakeholders.

•Exceptional communication and presentation skills for articulating technical concepts to both technical and non-technical audiences.

•Strategic and results-oriented mindset.

•Ability to build long-term client relationships and influence key stakeholders effectively.

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