DGM Sales and Outreach-Admissions

Job Title: Deputy General Manager (DGM) – Admissions & Outreach (Pan India)

Location: Chandigarh University, Gharuan, Mohali, Punjab

Department: Admissions & Outreach

Keys Skills- Must have worked with university culture and handled admissions and outreach for PAN INDIA

Reports To: GM– Admissions / Director – Marketing & Outreach

Position Overview:

Chandigarh University is seeking a dynamic and strategic leader to serve as DGM – Admissions & Outreach (Pan India). This role is pivotal in driving the university’s national student recruitment strategy, expanding outreach networks, and leading high-performance regional teams to meet ambitious enrollment goals across India.

Key Responsibilities:

Strategic Leadership & Planning

Design and implement the university's Pan-India admission strategy to meet annual enrollment targets.

Identify and capitalize on high-potential regions through market analysis and competitor benchmarking.

Develop and monitor outreach KPIs aligned with institutional objectives.

Team & Regional Management

Lead and manage regional outreach teams across multiple states.

Set performance targets, coach team members, and conduct regular training and reviews.

Foster a result-driven culture focused on quality student enrollment.

Outreach & Engagement

Establish strong partnerships with schools, coaching centers, educational consultants, and NGOs.

Organize and represent CU at national-level educational fairs, seminars, and career talks.

Develop region-specific engagement plans to ensure deep community penetration and brand visibility.

Admissions Operations

Oversee the full admissions funnel – lead generation, counselling, conversion, and enrollment tracking.

Ensure timely and effective communication with prospects through CRM and digital platforms.

Collaborate with academic and administrative departments to streamline the admissions process.

Marketing & Brand Positioning

Collaborate with the marketing team to drive targeted digital and offline campaigns.

Leverage analytics to measure outreach impact and optimize campaign performance.

Serve as a brand ambassador to uphold and promote Chandigarh University’s reputation.

Data Analytics & Reporting

Utilize data tools to analyze application trends, source ROI, and team performance.

Prepare and present detailed reports to senior leadership on outreach outcomes and admission progress.

Required Qualifications:

Graduate in any discipline; master’s degree (MBA in Marketing/Education preferred).

15-20 years of proven experience in university admissions, student recruitment, or business development.

Demonstrated success in managing large, geographically dispersed teams.

Strong stakeholder engagement skills with fluency in English and Hindi.

Proficiency in CRM systems, MS Office, and data-driven decision-making.

Preferred Attributes:

Deep understanding of Indian education ecosystems and regional demographics.

Established network with schools, coaching institutions, and education influencers.

Ability to travel extensively across India.

Strategic thinker with hands-on execution capability and a growth mindset.