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Developer III - Software Engineering - Google Analytics Engineer

Developer III - Software Engineering - Google Analytics Engineer

UST Global

3 - 5 years

5 - 7 Lacs

thiruvananthapuram

Posted:3 weeks ago| Platform: GlassDoor logo

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Skills Required

developer software engineering analytics drive data tracking reporting marketing mobile reports looker governance analyze support testing personalization regulations excel seo communication sql automation crm certification management technology design agility

Work Mode

On-site

Job Type

Part Time

Job Description

3 - 5 Years

1 Opening

Trivandrum

Role description

Job Title: Google Analytics Engineer

Job Description:

Exp - 3-5 years.

We are seeking a Google Analytics Specialist to drive data-driven decision-making by implementing, managing, and optimizing Google Analytics (GA4) tracking and reporting. The ideal candidate will have strong analytical skills, a deep understanding of digital marketing and customer journeys, and the ability to translate data into actionable business insights.

Key Responsibilities

Implement, configure, and manage Google Analytics (GA4), Google Tag Manager, and related tracking tools.

Collaborate with marketing, product, and IT teams to define tracking requirements for websites, mobile apps, and digital campaigns.

Develop and maintain custom dashboards and automated reports in GA4, Looker Studio (Data Studio), or other BI tools.

Monitor data accuracy, troubleshoot tagging/implementation issues, and ensure proper governance of analytics data.

Analyze user behavior, conversion funnels, and campaign performance to provide actionable recommendations.

Support A/B testing, personalization efforts, and attribution modeling.

Stay up to date on digital analytics trends, privacy regulations (GDPR/CCPA), and emerging tools/technologies.

Required Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

3–5 years of experience in digital analytics, preferably with Google Analytics (GA4).

Hands-on experience with Google Tag Manager, Looker Studio, and campaign tracking (UTM parameters).

Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets.

Experience working with digital marketing channels (SEO, SEM, social, display).

Excellent communication skills, with the ability to translate data insights into business recommendations.

Preferred Skills

Experience with BigQuery and SQL for advanced data analysis.

Knowledge of marketing automation and CRM systems.

Familiarity with other analytics tools (Adobe Analytics, Mixpanel, Amplitude).

Certification in Google Analytics or Google Tag Manager is a plus.

Skills

Google Analytics,Looker,Campaign Management,Bigquery

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.

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Developer III - Software Engineering - Google Analytics Engineer