Developer III - SFMC Developer

3 - 5 Years
1 Opening
Gurgaon

Job Description:

• We are looking a highly skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to design, build, and optimize data-driven customer engagement solutions using SFMC.
• This role requires strong technical proficiency in marketing automation, scripting, and Salesforce ecosystem integration.
• As a Salesforce Marketing Cloud Developer, you will work closely with marketing teams, architects, and stakeholders to deliver scalable, personalized campaigns using various SFMC modules and tools.

Responsibilities:

• Collaborate with marketing teams and SFMC architects to gather requirements and implement tailored Marketing Cloud solutions.
• Design and develop personalized multi-channel campaigns using Journey Builder, Automation Studio, Email Studio, Cloud Pages, and Mobile Studio.
• Develop AMPscript, SSJS, and HTML/CSS for dynamic content across email and landing pages.
• Create and manage data extensions, SQL queries, and segmentation logic.
• Integrate SFMC with Salesforce Sales/Service Cloud and external systems using REST/SOAP APIs.
• Troubleshoot, debug, and resolve issues in journeys, automations, data flows, and content personalization.
• Support change management and deployment to production environments.
• Assist in data management across business units (BUs) and maintain consistency with integrated systems.
• Ensure compliance with data privacy regulations such as GDPR and CAN-SPAM.
• Maintain and update documentation for processes, custom code, and configurations.
• Participate in code reviews, QA, and promote best development practices.
• Ability to work independently, manage time effectively, and communicate clearly with both technical and non-technical stakeholders.

Key Role Requirement:

• Bachelor’s degree in computer science, Information Technology, or related field (or equivalent work experience).
• 4+ years of professional experience, with at least 3+ years in Salesforce Marketing Cloud development.
• Proficiency with key SFMC modules:
• Mandatory: Email Studio, Web Studio, Mobile Studio
• Solid knowledge of:
• AMPscript, Server-Side JavaScript (SSJS)
• SQL, HTML, CSS
• Salesforce Marketing Cloud APIs (REST/SOAP)
• Experience working on at least two end-to-end SFMC implementations.
• Familiarity with Agile methodologies and version control tools like Git.
• Exposure to Einstein, MobilePush, or real-time personalization tools is a plus.
• Strong understanding of marketing automation concepts, data modeling, and customer lifecycle strategies.

Required Certifications:

Must Have:

• Marketing Cloud Email Specialist Certification.
• Marketing Cloud Developer Certification.