Job
Description
Role Overview: As a Salesforce Marketing Cloud (SFMC) Developer, your primary responsibility will be to design, build, and optimize data-driven customer engagement solutions. You will collaborate with marketing teams and SFMC architects to gather requirements and deliver tailored Marketing Cloud solutions. Your role will involve designing and developing personalized multi-channel campaigns using various SFMC tools like Journey Builder, Automation Studio, Email Studio, Cloud Pages, and Mobile Studio. Additionally, you will be responsible for writing and maintaining dynamic content using AMPscript, SSJS, HTML/CSS, creating and managing data extensions, SQL queries, and audience segmentation logic, as well as integrating SFMC with Salesforce Sales/Service Cloud and third-party systems using REST/SOAP APIs. Troubleshooting, resolving issues, managing deployments, ensuring compliance with data privacy regulations, and promoting development best practices will also be key aspects of your role. Key Responsibilities: - Collaborate with marketing teams and SFMC architects to gather requirements and deliver tailored Marketing Cloud solutions. - Design and develop personalized multi-channel campaigns using: - Journey Builder - Automation Studio - Email Studio - Cloud Pages - Mobile Studio - Write and maintain dynamic content using AMPscript, SSJS, HTML/CSS. - Create and manage data extensions, SQL queries, and audience segmentation logic. - Integrate SFMC with Salesforce Sales/Service Cloud and third-party systems using REST/SOAP APIs. - Troubleshoot and resolve issues in campaigns, journeys, automations, and personalization logic. - Manage deployments, support change management, and maintain documentation. - Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations. - Promote development best practices, participate in code reviews, and collaborate with QA teams. - Support multiple Business Units (BUs) and ensure consistent data flows across systems. Qualification Required: - Experience: 5 to 8 years total, with minimum 3+ years in Salesforce Marketing Cloud development - Strong hands-on experience with: - Email Studio, Web Studio, Mobile Studio - AMPscript, Server-Side JavaScript (SSJS) - SQL for SFMC, HTML/CSS - SFMC APIs: REST and SOAP - Experience with at least two end-to-end SFMC implementations - Strong understanding of data modeling, customer journeys, and marketing automation concepts - Familiarity with Agile development methodologies - Proficiency with version control tools (e.g., Git) Additional Details: The company requires the following certifications: - Marketing Cloud Email Specialist - Marketing Cloud Developer,
