Design Team Lead

The Lead Designer is responsible for building, leading, and scaling a high performance design team delivering visually compelling, conversion driven, and brand consistent outputs for US based B2C clients including restaurants, dental chains, and online grocery businesses. This role manages a team of 6 designers and works closely with the Marketing leadership to ensure design directly supports business goals, platform performance, and client success.

This is a leadership role with strong hands on ownership of creative direction, quality control, and process discipline.

Key Responsibilities

Creative Leadership and Team Management

• Lead, mentor, and review the output of the design team
• Define design standards, brand frameworks, and quality benchmarks
• Ensure speed, consistency, and creative excellence across all deliverables

Client Brand Ownership

• Translate client business goals into strong visual identities and design systems
• Own brand narratives across digital, print, and physical spaces
• Ensure design outputs align with marketing strategy and conversion goals

Core Deliverables Ownership

• Branding and logo design
• Website and app UI UX design
• Print, packaging, and in store collateral
• Brand moodboards and social media lookbooks
• Social media and paid campaign creatives
• Reels, short form videos, and storyboards
• Brand videos and visual storytelling
• Restaurant space design and visual layouts

Marketing and Performance Alignment

• Collaborate with performance marketing teams to create high converting creatives
• Design platform specific assets for Meta, Google, and email campaigns
• Use campaign performance insights to continuously improve creative output

Process and Quality Control

• Set clear workflows for briefs, iterations, approvals, and final delivery
• Ensure brand consistency across all client touchpoints
• Drive timelines, version control, and design documentation

Required Experience and Skills

8 plus years of professional design experience with at least 3 years in a leadership role

• Strong expertise in branding, UI UX, and digital first design systems
• Hands on proficiency with Figma, Adobe Creative Suite, and video tools
• Strong understanding of social media, paid creatives, and content formats
• Ability to balance creativity with business and performance goals

Success Measures

• Creative quality and brand consistency
• Client satisfaction and retention
• Creative contribution to marketing performance
• Team productivity and delivery excellence