Design Strategist Intern

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About BetterMind Labs

The organization works at the intersection of education, research, and applied AI, with an emphasis on hands-on learning, mentorship, and industry-relevant problem solving.

BetterMind Labs runs project-based AI/ML programs where high school students work on real use cases across domains such as healthcare, climate, education, and consumer technology. The organization emphasizes end-to-end development, enabling learners to move beyond theory and gain experience in data handling, model development, system integration, and product thinking.

Role Overview

Design Strategist

The candidate will be responsible for ensuring that what we communicate, how we communicate, and where we communicate is grounded in user understanding and evaluated against clear performance goals.

Key Responsibilities

• Conduct

  design research and user studies

  (interviews, surveys, usability testing, behavioral analysis)
• Analyze research findings and translate insights into clear strategic directions
• Perform

  content audits

  across platforms to evaluate relevance, consistency, and effectiveness
• Define

  content and experience strategies

  aligned with product and business objectives
• Plan and manage

  strategic distribution of content

  across multiple channels
• Measure content performance using defined metrics and iterate based on outcomes
• Collaborate with design, product, marketing, and engineering teams
• Document research, frameworks, and strategic decisions clearly

Required Skills & Experience

• Proven experience in

  design research, user studies and Visual Design

• Strong ability in

  research synthesis and insight generation

• Experience conducting

  content audits and content strategy planning

• Understanding of how content performance maps to goals (engagement, trust, conversion, retention)
• Strong written and verbal

  communication skills

• Ability to think strategically while remaining execution-focused

• Proven portfolio

  demonstrating real research work, strategic thinking, and outcomes (mandatory)

Preferred Qualifications

• Background in UX design, content strategy, or design strategy
• Experience working in product-led or startup environments
• Familiarity with analytics tools and performance measurement frameworks
• Experience working across multiple content channels (web, social, product, email)

What We’re Looking For

• Strong ownership and decision-making ability
• Comfort working with ambiguity and evolving requirements
• Ability to justify decisions with evidence, not opinions
• Long-term growth mindset

What We Offer

• Paid, on-site role

• Accommodation and food provided

• Opportunity to work on real products with real users
• High ownership and visibility in strategic decisions
• Portfolio-grade work with measurable impact