Deputy General Manager or General Manager - Marketing (Consumer Health)

What you become a part of:

The successful candidate will play a pivotal role in shaping and driving end-to-end marketing strategy, brand/ product support programs and product positioning to contribute to the financial/business objectives of the organization for our Consumer Health division.

What to expect:

• Define and execute the marketing strategy for consumer health brands across target markets.
• Lead brand positioning and repositioning initiatives, identifying key product benefits, usage occasions, and competitive differentiation.
• Own the go-to-market and promotional strategy, including campaign planning, media mix, ATL/BTL initiatives, activation calendars, and budget alignment to commercial goals.
• Track and analyze brand performance, market trends, consumer insights, and competitor activities, sharing actionable recommendations with leadership.
• Conceptualize and implement consumer engagement and awareness campaigns—digital, in-store, and community-level—to drive visibility and consumption.
• Review and optimize product pricing and packaging strategies to enhance shelf presence and market competitiveness.
• Identify innovation opportunities and product extensions based on consumer needs and white space analysis; contribute to building a future-ready brand pipeline.
• Collaborate with Commercial, Sales, Trade Marketing, and Training teams to develop product education materials and sales enablement tools.

Essential qualifications, experience & skills:

• Bachelor’s degree in Marketing, Business or related field; MBA in Marketing is preferred.
• 12-15 years of progressive experience in consumer health, FMCG, or wellness brands, ideally within a multi-country, matrix organization.
• Proven ability to build and grow consumer brands through insight-led, integrated marketing strategies.
• Strong experience in consumer research, brand health tracking, and campaign ROI analysis.
• A self-starter who thrives in entrepreneurial, fast-paced environments and can operate independently.
• Skilled at working cross-functionally and cross-culturally to align stakeholders and deliver results.
• Excellent communication, strategic thinking, and project management skills.

Why Join Us?

• Be part of a fast-growing, purpose-driven organization transforming healthcare access in Africa.
• Work alongside passionate teams with deep expertise and purpose.
• Thrive in a dynamic, high-growth environment where innovation, ownership, and leadership are encouraged.

Application:

If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.