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Nissan
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Deputy General Manager, Marketing - NMIPL

Deputy General Manager, Marketing - NMIPL

Nissan

0 years

0 Lacs

gurugram haryana

Posted:3 days ago| Platform: Indeed logo

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Skills Required

marketing strategy discovery integration strategies analysis tracking seo finance management vr ai learning mobile mobility evaluation workflow data technology drive analytics dashboard metrics twitter training orm automate

Work Mode

On-site

Job Type

Full Time

Job Description

EXPECTED END RESULTS
MAJOR ACTIVITIES
Customer Experience Framework

Develop and manage the overall strategy for the Customer Experience framework, covering the pre-defined customer journeys and touch points (entire consumer journey from discovery to purchase to ownership to repurchase.)
Oversee integration of online and offline Marketing programs that impact the Customer Experience

PACE (Nissan website)

Insights, annual strategy/roadmap, optimisation of the PACE platform for Nissan to ensure seamless delivery of digitally enabled customer experience
Work extensively with creative and technical agency partners to maintain Nissan website as per Nissan's GOLD customer experience standards
Ensure continuous updation on the website (PACE Platforms) of content
Specific strategies and roadmap to improve the Key Buying Actions (KPIs)
Detailed Analysis and tracking of Omniture learnings to regularly monitor performance
SEO and SEM optimisation

Cross Functional Customer Experience

Oversee integration of online and offline Marketing programs that impact the Customer Experience
Collaborate with other departments in creating new retailer programs, customised tools and resources to better deliver an exceptional customer experience.

Examples: Configurators, Finance Calculators, Dealer Sales Tools, etc), Ecommerce for Sales and Aftersales, Leads Management, AR/VR/AI/Machine Learning, Mobile Ecosystem (including apps), Mobility Solutions (Connected Cars), Dealer and Retail focussed ecosystem set-up

Evaluation and analysis of departmental work processes to identify opportunities to improve ROI across digital media (Precision marketing), channels (Tagging implementation) and technical system integrations to
re-engineer workflow for seamless Customer Experience
Develop breakthrough initiatives using insights to create an innovative Customer Experience environment for the Nissan

Joint Business Partnerships

Collaborate with key industry leaders across data, media and technology to drive Joint business Partnerships (Google, Meta, Adobe)
Manage the relationship closely to deliver innovative and ROI driven initiatives for Nissan

Data Analytics and Dashboard Implementations

Collaboratively establish and monitor Customer Experience KPI's, based on industry leading measures and delivery of the brand promise
Track and implement measure to improve Website performance metrics across KBAs
Observe Omniture trends to deep dive into traffic analysis to improve ROI
Analyse insights from tools like Adobe and Preparing weekly, monthly management reports

Online Reputation Management

Manage online reputation of brand Nissan across all social touchpoints like Facebook, Instagram, Twitter and YouTube.
Lower the first level response time for tickets opened
Reduce over all TAT for normal ticket
Manage online crisis by understanding voc and take appropriate actions after aligning on one voice between legal, comms, after sales, training and marketing
Manage the ORM partners NU and Locobuzz/Sprinklr (online listening agency) to optimise resources and automate the ORM process. Introduce AI based tools to lower the overall cost and make the process more efficient

Gurugram Haryana India

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