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Nissan Technical Centre
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Deputy General Manager, Marketing - NMIPL

Deputy General Manager, Marketing - NMIPL

Nissan Technical Centre

14 - 19 years

50 - 60 Lacs

gurugram

Posted:1 day ago| Platform:

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Skills Required

fabrication deputy general manager marketing sales analytical digital marketing automotive product marketing crm salesforce testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Performance Marketing (Offline and Online)

Lead end-to-end digital performance campaigns to drive vehicle inquiries, test drive bookings, showroom visits, and online lead conversions.
Optimize Offline and online campaigns across channels: Print, OOH, Radion, Digital Google Search & Display, Meta, YouTube, programmatic platforms, auto portals, and affiliate networks.
Collaborate with the product and sales teams to align campaigns with model launches, price changes, offers, and city-level targets.
Plan and review monthly BTL activations with dealers across India
Develop and manage landing pages and lead funnels in coordination with the web team.
Implement CRM integrations, lead scoring, and attribution models to improve conversion quality and reduce cost-per-lead (CPL).
Monitor and report digital performance KPIs impressions, CTR, CPL, CPQL, ROAS, and showroom visit attribution.

BTL Events & On-Ground Activations

Strategically plan and execute BTL campaigns including with dealers:
- Roadshows
- RWA (Residential Welfare Associations) activations
- Corporate park test drives
- Mall and transit activations
- Auto expos and regional fairs
Coordinate with dealers and regional sales teams to localize BTL efforts for maximum lead capture and engagement.
Develop standard operating procedures (SOPs) for pan-India activations to maintain quality and brand consistency.
Partner with creative and fabrication agencies for high-quality, immersive on-ground setups.
Track and measure the effectiveness of BTL initiatives leads generated, test drives booked, footfall, and conversions.

Leadership & Strategic Alignment

Lead a team of digital marketer and BTL manager; build capabilities through ongoing training and vendor partnerships.
Manage agency relationships, marketing budgets, and ROI accountability.
Liaise with sales heads, zonal managers, and product marketing to ensure alignment of objectives.
Present monthly performance dashboards to senior leadership, with strategic insights and forward-looking recommendations.

Key Requirements:

Minimum 14 years of experience in marketing roles, preferably with exposure to both digital and field-level marketing in the automotive industry .
Strong understanding of the consumer buying journey in automotive from awareness to consideration, test drive, and conversion.
Proven expertise in managing high-budget digital campaigns and dealer-level BTL activities.
Hands-on with Google Ads, Meta Business Suite, GA4, CRM tools (Salesforce etc.), and lead management platforms.
Excellent negotiation and vendor management skills.
Analytical mindset with strong problem-solving skills and attention to data-driven decision-making.

Preferred Qualifications:

MBA in Marketing, Automotive Management, or related field.
Certification in digital marketing platforms (Google, Meta, HubSpot, etc.).
Experience in launching new vehicles or managing zonal marketing activities is a plus.
Familiarity with dealer networks and regional marketing dynamics.

Gurugram Haryana India

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