Deputy Chief Marketing Officer

“Vedanta, a future-focused and growth-oriented company is a fully integrated producer of Oil & Gas, Zinc - Lead - Silver, Aluminum, Power, Iron Ore & Steel, Copper, Nickel, Cobalt, Ferro-chrome and Manganese, with a fast-growing metal recycling capacity, and a broad range of critical minerals. We are a dominant player in power generation, transmission, renewable energy solutions, optical fiber, display glass and soon semiconductors. With our world class, low-cost and long-life assets, Vedanta contributes 1.4% towards India’s GDP.”

ESL Steel Limited is poising towards debottlenecking of its operations & has expansion plans in Jharkhand state. We are in the process of expanding in 2 phases, First phase is 1.5 MT to 3 MT Brown field project and from 3 MT to 10 MT Green Field Project, to ensure Vedanta’s strong footprint in steel business.

Everything we do is shaped by the Vedanta Values of Trust, Entrepreneurship, Innovation, Excellence, Integrity, Care and Respect.

Job Title: Deputy Chief Marketing Officer (Dy. CMO)

Location: Kolkata

Key Responsibilities:

• Develop and execute integrated sales and marketing strategies aligned with the company’s vision and growth targets.
• Lead cross-functional teams to drive customer acquisition, retention, and revenue growth.
• Collaborate with senior leaders and executive team to shape overall business strategy.
• Oversee national and international sales operations, including B2B/B2C channels.
• Set and monitor sales targets, KPIs, and performance metrics.
• Build and manage high-performing sales teams and incentive programs.
• Lead brand development, digital marketing, product marketing, and communications.
• Drive data-driven marketing campaigns to increase market share and customer loyalty.
• Oversee market research and competitive analysis to identify trends and opportunities.
• Champion a customer-centric culture across all touchpoints.
• Implement CRM and customer engagement strategies to enhance satisfaction and lifetime value.
• Leverage technology and analytics to optimize marketing ROI and sales effectiveness.
• Stay ahead of industry trends and emerging technologies

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Key Competencies:

• Strong communication, and analytical skills.
• Strategic Thinking & Vision
• Leadership & Team Development
• Data-Driven & Decision Making
• Customer-Centric Mindset
• Innovation & Agility

Qualifications:

• Bachelor’s degree in business, Marketing, or related field (MBA preferred).
• 15+ years of progressive experience in sales and marketing leadership roles
• Proven track record of driving revenue growth and brand success.
• Experience in Steel Industry will be preferred.

We are looking for a leader with a transformational outlook, strong business acumen, and proven capabilities in delivering outcomes and driving radical change.

Apply now and be a part of our journey!

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