Demand Generation Specialist

About VAYUZ

We are an Engineering company with leading capabilities in Digital Transformation, Internet-related services and products, Data Science, Development Operations, Product as a Service, Technology Consulting, and Software Engineering. NSE giants trust us as a digital transformation partner, and we have a proven track record in providing customized digital solutions across industry segments.

driven and strategic Senior Consultant (Demand Generation)

Roles & Responsibilities:

● Research & Prospecting

1. Own account-based marketing (ABM) strategy for global markets.
2. Research and design account-based marketing strategies to engage global decision-makers (CXOs, CTOs, HR leaders).
3. Leverage AI tools for lead scoring, prospect prioritization, and industry insights.

● Outreach & Engagement

1. Drive multi-channel outreach: LinkedIn, email, calls, webinars, and events.
2. Lead the design of email nurturing sequences to convert early prospects into sales opportunities.
3. Mentor colleagues / peers on outreach best practices, especially email personalization and follow-ups.

● Campaign Execution & Content

1. Collaborate with Content / Design teams to design end-to-end email strategies (templates, newsletters, automated workflows).
2. Run A/B tests and AI-driven personalization for subject lines, CTAs, and copy optimization.
3. Distribute and track social media and email campaigns for maximum reach.

● CRM Hygiene & Reporting

1. Ensure CRM discipline: complete and accurate data on all leads.
2. Track KPIs: MQLs, SQLs, demos, pipeline value, and email performance metrics.
3. Present campaign insights and ROI to leadership.
4. Lead and own end-to-end demand generation campaigns targeting prospects for VAYUZ’s service portfolio (AI Inclusive Digital Engineering, Product Engineering, DXD, RAPYD Talent Solution, Bitovn Suite).

Key Performance Indicators (KPIs)

● 70–100 qualified leads per month (MQLs).

● 60+ sales-qualified opportunities (SQLs) per quarter.

● 15–20 demos booked per month for Business.

● 100% CRM hygiene with timely updates.

● Campaign ROI improvements via automation and AI-driven optimization.

● Contribution to quarterly pipeline growth in line with 100x SBU targets.

What We’re Looking For:

● 2 - 5 years of proven experience in B2B demand generation for IT Services, or Digital Engineering

Solutions.

● Strong expertise in LinkedIn Sales Navigator, HubSpot (or similar CRMs), marketing automation

tools, and AI-powered productivity tools (e.g., Apollo, Outreach, ChatGPT, AI-driven analytics).

● Track record of converting outreach into sales-qualified leads (SQLs) and demos for services / solutions.

● Experience in designing multi-touch campaigns using AI-enhanced personalization.

● Data-driven mindset with ability to analyze and present campaign ROI.

● Excellent communication and mentorship skills, with the ability to guide junior team members.

● Adaptability to thrive in a fast-growing, global-facing environment.