Demand Generation Representative

Location:

Role Overview

Demand Generation Representative

Key Responsibilities

Outbound & Inbound Sales Development

• Prospect into target accounts and personas (Service Leaders, CIOs, Warranty Managers, Parts Directors) using multi-channel outreach (email, LinkedIn, phone).
• Qualify inbound leads from marketing campaigns, website inquiries, and events, ensuring smooth handoff to Account Executives.
• Build and maintain accurate pipeline data in

  HubSpot CRM

  .

Digital Demand Generation

• Partner with marketing to execute campaigns (email nurtures, webinars, content syndication, LinkedIn ads).
• Track performance metrics (CTR, conversion rates, MQL → SQL) and suggest optimizations.
• Support demand capture around industry events and conferences (pre-event outreach, post-event follow-up).

Collaboration & Feedback

• Provide continuous insights from prospect conversations to improve messaging, campaigns, and targeting.
• Work closely with Account Executives and Marketing to design account-based GTM strategies.
• Deliver weekly reports on meetings booked, pipeline sourced, and campaign impact.

Tools You’ll Use

• HubSpot

  – CRM & marketing automation

• LinkedIn Sales Navigator

  – targeted prospecting & outreach

• ZoomInfo

  – account intelligence, contacts, intent data

• Email Automation Tools

  – HubSpot Sequences, Outreach, or similar

• Digital Ad Platforms

  – LinkedIn Ads, Google Ads

Qualifications

• 2–4 years of experience in BDR, SDR, inside sales, or demand generation roles (preferably SaaS or enterprise tech).
• Familiarity with

  manufacturing, field service, or industrial/automotive/medical equipment

  industries is a plus.
• Hands-on experience with

  CRM and marketing automation

  platforms.
• Excellent written and verbal communication skills with the ability to hold executive-level conversations.
• Data-driven, self-starter mindset; thrives in a

  fast-paced, early-stage startup

  environment.