Demand Generation Outreach Executive

2 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a highly driven Demand Generation Outreach Executive who specializes in outbound demand creation through database harvesting, AI-driven prospecting tools, email campaigning, and high-volume cold calling. The ideal candidate will engage B2B prospects, qualify their needs, and build a strong pipeline of sales-ready opportunities for our software products and services.


Key Responsibilities

  • Execute 

    outbound demand generation activities

    , including cold calling, outbound emailing, and prospect follow-ups.
  • Conduct 

    database harvesting

     using LinkedIn, industry directories, market research, and other online sources.
  • Utilize 

    AI-based lead generation and enrichment tools

     (Apollo, ZoomInfo, Clay, Seamless.ai, LinkedIn Sales Navigator) to build high-quality prospect lists.
  • Run targeted 

    outbound email campaigns

     to generate awareness, interest, and initial engagement.
  • Make 

    60–80 outbound cold calls per day

     to B2B prospects and initiate first-level conversations.
  • Engage prospects who responded to or interacted with previous 

    email or marketing campaigns

    .
  • Understand prospect needs, qualify them based on clear criteria, and hand overqualified opportunities to the sales team.
  • Use prescribed scripts and messaging frameworks while maintaining a natural, confident, and professional tone.
  • Follow up with warm, semi-engaged, or dormant leads to 

    schedule product demos or meetings

    .
  • Accurately log interactions, call notes, engagement responses, and next steps in the 

    CRM

     (Zoho/HubSpot/Salesforce).
  • Collaborate with Sales & Marketing teams to improve outbound performance, messaging, and conversion outcomes.
  • Meet weekly and monthly KPIs related to 

    outbound calls, conversations, email engagement, qualified prospects, and appointments booked

    .


Required Experience & Skills

  • 1.5–2.5 years

    of experience in outbound outreach, cold calling, inside sales, SDR, tele calling, or demand generation roles (B2B preferred).
  • Strong expertise in 

    outbound demand creation

    , including cold calling and email follow-ups.
  • Hands-on experience with 

    AI-driven lead generation tools

     and prospecting platforms.
  • Ability to convert email-engaged leads into productive sales conversations.
  • Excellent verbal communication, persuasion, and objection-handling skills.
  • Strong research abilities for 

    prospect identification and database building

    .
  • Experience using CRM tools (Zoho, HubSpot, Salesforce) for lead tracking and pipeline maintenance.
  • Comfortable working in a 

    high-volume, target-oriented outbound environment

    .
  • Experience interacting with 

    PAN India or international prospects

     is a plus.
  • Familiarity with SaaS, IT services, or software product environments is preferred.

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