Demand Generation Outreach Executive

Demand Generation Outreach Executive

Key Responsibilities

• Execute

  outbound demand generation activities

  , including cold calling, outbound emailing, and prospect follow-ups.
• Conduct

  database harvesting

  using LinkedIn, industry directories, market research, and other online sources.
• Utilize

  AI-based lead generation and enrichment tools

  (Apollo, ZoomInfo, Clay, Seamless.ai, LinkedIn Sales Navigator) to build high-quality prospect lists.
• Run targeted

  outbound email campaigns

  to generate awareness, interest, and initial engagement.
• Make

  60–80 outbound cold calls per day

  to B2B prospects and initiate first-level conversations.
• Engage prospects who responded to or interacted with previous

  email or marketing campaigns

  .
• Understand prospect needs, qualify them based on clear criteria, and hand over qualified opportunities to the sales team.
• Use prescribed scripts and messaging frameworks while maintaining a natural, confident, and professional tone.
• Follow up with warm, semi-engaged, or dormant leads to

  schedule product demos or meetings

  .
• Accurately log interactions, call notes, engagement responses, and next steps in the

  CRM

  (Zoho/HubSpot/Salesforce).
• Collaborate with Sales & Marketing teams to improve outbound performance, messaging, and conversion outcomes.
• Meet weekly and monthly KPIs related to

  outbound calls, conversations, email engagement, qualified prospects, and appointments booked

  .

Required Experience & Skills

• 1.5–2.5 years

  of experience in outbound outreach, cold calling, inside sales, SDR, telecalling, or demand generation roles (B2B preferred).
• Strong expertise in

  outbound demand creation

  , including cold calling and email follow-ups.
• Hands-on experience with

  AI-driven lead generation tools

  and prospecting platforms.
• Ability to convert email-engaged leads into productive sales conversations.
• Excellent verbal communication, persuasion, and objection-handling skills.
• Strong research abilities for

  prospect identification and database building

  .
• Experience using CRM tools (Zoho, HubSpot, Salesforce) for lead tracking and pipeline maintenance.
• Comfortable working in a

  high-volume, target-oriented outbound environment

  .
• Experience interacting with

  PAN India or international prospects

  is a plus.
• Familiarity with SaaS, IT services, or software product environments is preferred.