Data Analyst-Influencer Marketing

About Yaap:

YAAP is a new-age digital marketing, content & technology services company, operating in the fastest growing segment of the marketing and marketing services market. We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions. We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment. We are Built for Now.

3 Best Things About Us:

• We have been recognized as the “Great Place to Work” awarded for four consecutive years.
• We empower you to create your own Moment of Truth.
• We provide you with an opportunity to work with a proven, fast paced, growing content creation agency servicing some of the biggest brands in the region.

Could this be you?

data-driven analyst

In this role you will

• Collect, clean, and analyse influencer campaign data from multiple sources (Instagram, YouTube, TikTok, X, Meta Business Suite, affiliate dashboards, and third-party tools).
• Develop dashboards and automated reports to track campaign KPIs such as engagement rate, reach, impressions, conversions, audience demographics, and ROI.
• Identify high-performing influencers and trends across platforms to optimize future campaigns.
• Work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
• Build predictive models for influencer performance and audience impact.
• Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
• Provide post-campaign analysis with clear storytelling (data → insights → recommendations).
• Ensure accuracy and integrity of reporting through QA checks and best practices.

You have

• Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or related field.
• 2–4 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a big plus).
• Experience with visualization tools such as

  Tableau, Power BI, or Google Data Studio/Looker

  .
• Familiarity with influencer marketing tools like

  Upfluence, Traackr, CreatorIQ, AspireIQ, HypeAuditor

  , or similar.
• Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
• Excellent communication and data storytelling skills.
• Strong attention to detail and ability to work with multiple stakeholders.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, Yaap Digital Private Limited does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability. Yaap Digital Private Limited complies with all applicable federal, state, and local laws pertaining to nondiscrimination and equal opportunity.