Data Acquisition Manager

Role Summary:

Key Responsibilities:

• Develop and implement a comprehensive data acquisition strategy to grow and enhance our customer data repository
• Identify and leverage various data sources, both online and offline, to increase the volume and quality of customer data acquired
• Manage ongoing data acquisition campaigns, monitoring their effectiveness and optimizing strategies based on performance metrics
• Collaborate with marketing and sales teams to align data acquisition efforts with overall business objectives and campaigns
• Establish partnerships with key organizations and data vendors to broaden our data sourcing capabilities
• Conduct regular assessments of data quality and compliance to ensure the integrity of acquired data
• Keep abreast of industry trends and emerging technologies to identify new data acquisition opportunities
• Train and support team members in data acquisition best practices and tools
  

Requirements

• Bachelor's degree in Marketing, Data Science, Business Administration, or a related field
• A minimum of 5 years of experience in data acquisition, marketing analytics, or similar roles
• Strong understanding of data sourcing techniques and ability to measure and analyze data acquisition performance
• Experience in using data management and analytics tools (CRM systems, Excel, Google Analytics, etc.)
• Excellent communication and negotiation skills to establish relationships with data partners
• Proven ability to work collaboratively with cross-functional teams
• Detail-oriented with strong analytical and problem-solving abilities
• Ability to thrive in a fast-paced environment and adapt quickly to changing business needs