D2C Store Head

About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

The team at Kapiva is headed by the Co-Founders:

Ameve Sharma: worked @McKinsey, @Baidyanath studied @INSEAD & NYU https://www.linkedin.com/in/amevesharma/

Shantanu S: Ex-PG & CMO Uniqlo India ; IIM C Alum

https://www.linkedin.com/in/shantanu-b535a010/

Anuj Sharma: Ex- Hotstar , Ex- Myntra ; ISB

https://www.linkedin.com/in/anuj-sharma-28033a40/

We’re creating a new brand with a unique story & are looking for a team to help us grow our business. You’d be joining a young, hungry team with a culture of honesty, humility, & hard work.

Role Overview:

The Online Store Head will be responsible for overseeing the app and web ecommerce platforms for Kapiva, driving D2C revenue through conversion and AOV initiatives, while ensuring seamless user experiences

Key Responsibilities:

Conversion Rate and AOV optimization:

Support the revenue charter through conversion rate optimization (CRO) initiatives, with a continuous experiment mindset

Implement cross-sell and upsell strategies to improve AOV, leveraging customer data and behavioural insights

Liaise with product and design teams to drive customer delight across touchpoints

Identify the key features to be developed on App based on consumer Insights and company objectives

Merchandising & Pricing:

Own the store merchandising, including search and navigation content, display banners, category and product description pages and campaign communications

Personalize store layout and content based on user leveraging past purchase history to drive relevance

Keep the store up to date with new launches and updates in coordination with marketing and tech teams

Own the pricing and offer configuration and communication during BaU and campaign days, ensuring pricing guardrails are met at all times

Experience:

Total 3-5 years of experience in eCommerce / D2C / other ConsumerTech, with a minimum 2 years in product marketing / operations, store merchandising, CRO specialist teams or other related fields.

Skills needed:

• Practical understanding of product/tech operations in context of eCommerce
• Demonstrated customer journey thinking with ability to balance CX and conversion
• Data-driven and continuous experimentation-mindset
• Familiarity with eCommerce plugins, product analytics & product experimentation tools
• Ability to lead a small team of executives, giving direction & ensuring quality outcomes
• Self-starter and a strong problem solver