Customer Growth Marketing Leader

Customer Marketing Leader

Key Responsibilities:

1. Customer Engagement & Advocacy

• Design and implement customer engagement programs to build loyalty and strengthen relationships.
• Lead

  customer advocacy initiatives

  such as reference programs, G2/Capterra reviews, and testimonials.
• Drive creation of

  customer success stories, case studies, and PR features

  to showcase value.

2. Cross-Sell & Up-Sell Campaigns

• Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.
• Plan and execute

  targeted customer campaigns

  that highlight Zycus full product suite.

3. Milestone Celebrations (Go-Live & Go-Value)

• Celebrate customer achievements such as project go-lives and realized business outcomes.
• Create communication plans and marketing collateral that amplify these milestones.

4. Customer Events & Thought Leadership

• Identify and manage

  customer participation in Zycus-hosted and third-party events

  .
• Prepare customers for

  speakerships, webinars, and panel discussions

  to increase visibility.

5. Customer Referenceability

• Develop and manage strategies to increase the pool of referenceable customers.
• Maintain a structured

  reference library

  to support sales teams.

6. Analytics & Reporting

• Measure and report on the impact of customer marketing initiatives on

  retention, advocacy, and revenue growth

  .
• Use engagement data and feedback to refine and optimize strategies.

Skills and Expertise:

• 10-12 years

  of experience in

  Customer Marketing / Customer Advocacy / Customer Engagement

  , preferably in

  B2B SaaS or Enterprise Tech

  .
• Proven success in

  designing and executing customer marketing programs

  at scale.
• Strong

  storytelling and content creation skills

  for impactful customer case studies.
• Excellent communication and

  CXO-level relationship management skills

  .
• Experience with

  CRM tools, marketing automation, and data analytics

  .

Preferred Attributes:

• Hands-on experience with

  customer reference programs

  .
• Exposure to

  customer-centric events and advocacy platforms

  .
• Knowledge of the

  Source-to-Pay or Procurement domain

  (preferred, not mandatory).

What's in it for you?

• Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.
• Be part of a fast-paced, innovation-driven organization committed to excellence.
• Competitive compensation and benefits.
• A culture that fosters growth, collaboration, and success.

Why Zycus?

• Industry Leadership

  : Work with a global leader in

  AI-powered procurement software

  .

• Innovation-Driven Culture

  : Be part of a fast-paced, collaborative, and creative marketing team.

• Impactful Role

  : Shape Zycus customer marketing strategy and directly influence growth.

• Competitive Rewards

  : Competitive salary, performance bonuses, health & retirement benefits.

• Career Development

  : Access to global exposure, training programs, and growth opportunities.