5.0 - 10.0 years

11 - 15 Lacs

pune

Hybrid

Position Overview: Were looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, youll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. Youll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forresters B2B Revenue Waterfall to shape our go-to-market strategy. Key Responsibilities: Analyze large, complex datasets using SQL to uncover trends and opportunities. Build and maintain interactive dashboards and data visualizations in Power BI. Track and optimize marketing KPIs, functional metrics, and impact metrics. Apply Forresters B2B Revenue Waterfall to align marketing and sales around buying groups. Leverage web analytics and customer journey analytics to improve digital marketing performance. Use Oracle, Snowflake, and Alteryx for data management and automation. Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions. Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage. Qualifications: Bachelors degree in Marketing, Business, Statistics, or a related field (Masters preferred). 5+ years of experience in marketing analytics, revenue marketing, or a related field. Proficiency in SQL, Excel, and Power BI. Experience with Alteryx or similar data automation tools. Strong understanding of B2B marketing and revenue alignment frameworks. Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake. Excellent communication skills with the ability to present complex data clearly to stakeholders. Soft Skills: Strategic Thinking You see the big picture and connect data to business outcomes. Cross-Functional Collaboration You work seamlessly with teams across the organization. Stakeholder Engagement You influence decisions at all levels with data-backed insights. Process Optimization You streamline workflows for efficiency and scalability. Adaptability You thrive in fast-paced, evolving environments. Attention to Detail You ensure accuracy in every analysis and report. Project Management You juggle multiple priorities and deliver on time.

Posted 20 hours ago

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Consultant/Senior Consultant- Research Capgemini

3.0 - 7.0 years

7 - 12 Lacs

mumbai

Work from Office

Your Role Develop original and highly structured marketresearch presentations orresearch papers on cutting edge topics, backed by structured frameworks, rigorous analysis, and thoroughresearch . Conduct independent in-depthresearch on various company and their impact on sectors and corporate functions.Guide Capgeminis global technology and consulting community as a Subject Matter Expert (SME) on cutting edge topics Participate in international training events and business development initiatives Participate in global conferences and client events.Actively participate in local/regional events (Singapore/HK/SEA) and in client pitches as a specialist on emerging technologies Your Profile Multi-sector/domain generalizedresearch skills is preferable.Excellent analytical skills and a strong sense for structure and logic Excellent business writing skills.Expertise with databases such as Factiva, Bloomberg, Gartner, Forrester, etc. Proficiency in MS Office tools, MS Excel, MS Powerpoint.Excellent verbal communication skillsand strong data analysis skills Problem solving skills and strong attention to detail What you will love about working here We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance. At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities. Equip yourself with valuable certifications in the latest technologies such as Generative AI.

Posted 2 days ago

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