CRM Marketing Specialist

About 32nd

Established in 1990, we are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.

Today, 32nd is an elevated, cultural and lifestyle community for the new generation and partners with the world’s leading brands and tastemakers.

We are first and foremost- innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal. Know more: Website/Instagram/LinkedIn

Do our values speak to you?

Intelligent innovation:

Confident simplicity:

Crafted elevation:

Soulful humanity:

Company Perks

Human of 32nd:

human of 32nd

● Humans of 32nd discount program at our Gurgaon campus; can be availed through the 32nd Club application

● A vibrant campus to work from and enjoy a unique intersection of retail, F&B and entertainment ● Health insurance and personal accident insurance coverage for you and your family

About the role:

We are looking for a proactive and detail-oriented CRM Junior Specialist to join our growth marketing team. The ideal candidate will have 2–5 years of experience in executing customer lifecycle campaigns and working with marketing automation tools like CleverTap, MoEngage, or WebEngage. This role will support our retention and engagement strategy by driving personalised communication across push notifications, email, SMS, and in-app channels.

What You Will Be Doing

• Assist in the execution of CRM campaigns for onboarding, retention, and re-engagement across various channels (push, email, SMS, in-app).
• Set up and manage user journeys and automation workflows using tools like CleverTap.
• Create and manage dynamic audience segments based on behaviour, purchase history, and engagement.
• Collaborate with product, content, and design teams to ensure timely and relevant communications.
• Monitor and report on CRM campaign performance, including open rates, CTRs, conversion rates, and uninstalls.
• Conduct A/B tests to improve messaging, timing, and targeting strategies.
• Support continuous improvement of CRM processes by identifying trends and growth opportunities.

What You Bring To The Table

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–2 years of hands-on experience in CRM, marketing automation, or retention marketing.
• Working knowledge of tools like CleverTap (mandatory), MoEngage, WebEngage, or similar platforms.
• Strong analytical skills and attention to detail.
• Basic understanding of user funnels, LTV, and retention metrics.
• Ability to work cross-functionally and manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.

32nd is committed to equal employment opportunities regardless of race, colour, national origin, gender, sexual orientation, age, religion, and veteran status. We embrace diversity as a strength, and our hiring and promotion decisions are based solely on qualifications and merit. We are proud to be an equal opportunity employer, dedicated to building a more equitable and inclusive future for all.