CRM campaign manager

Role: CRM Manager

Location: Bangalore

Employment Type: Full-Time

We are seeking a dynamic and results-driven CRM Manager with 5 to 7 years of experience to lead our customer engagement and retention initiatives. You will manage a small team and own the strategy and execution of CRM campaigns using tools like MoEngage and HubSpot. The ideal candidate will bring strong analytical skills, customer lifecycle expertise, and a deep understanding of marketing automation.

RESPONSIBILITIES

● Develop and execute CRM strategies to drive user engagement, retention, and revenue

growth.

● Manage and mentor a team of CRM specialists or executives.

● Own end-to-end campaign planning, execution, and performance tracking across email, push,

SMS, and in-app channels using MoEngage and HubSpot.

● Segment audiences effectively to deliver highly personalized and relevant messaging.

● Work cross-functionally with Product, Content, Design, and Data teams to optimize CRM

journeys.

● Analyze performance metrics and customer behavior to refine CRM strategies.

● Ensure data hygiene and proper CRM tool integration with other marketing and product

platforms.

● Drive A/B testing and experimentation to improve campaign effectiveness.

● Stay updated with the latest CRM trends and marketing automation innovations.

● Work cross-functionally with Product, Content, Design, and Data teams to optimize CRM

journeys.

● Analyze performance metrics and customer behavior to refine CRM strategies.

● Ensure data hygiene and proper CRM tool integration with other marketing and product

platforms.

● Drive A/B testing and experimentation to improve campaign effectiveness.

● Stay updated with the latest CRM trends and marketing automation innovations.

QUALIFICATIONS

● 5–7 years of hands-on CRM experience, with at least 2 years in a team management or lead

role.

● Proven expertise in Clevertap MoEngage and HubSpot (certifications are a plus).

● Strong analytical and problem-solving skills with a data-driven mindset.

● Experience in customer lifecycle management, segmentation, and campaign automation.

● Excellent communication and team leadership skills.

● Ability to thrive in a fast-paced, agile environment.