Credit Card Product Growth Manager

1. Product Growth Ownership

• Own overall growth of assigned credit card products
• Drive sourcing, activation and usage growth across channels
• Define monthly and quarterly growth targets

2. Product Strategy and Positioning

• Design product-wise growth strategies based on customer segments
• Identify right customer profiles for each card variant
• Improve product-market fit across geographies

3. Channel Enablement (DSA, Field & Digital)

• Enable DSA and sales teams with product pitch, USPs and eligibility
• Create product-wise sales playbooks and pitch decks
• Support channels in improving conversion and approvals

4. Bank and Issuer Coordination

• Work closely with issuing banks on product performance
• Align sourcing strategy with bank risk, eligibility and policy updates
• Coordinate special campaigns, offers and payout slabs

5. Activation and Portfolio Quality

• Drive activation and first-transaction conversion
• Monitor decline, attrition and inactive card trends
• Improve portfolio quality and customer lifetime value

6. Analytics, MIS and Insights

• Track product-wise sourcing, approvals and activations
• Analyze rejection reasons and drop-offs
• Share data-driven insights with sales and leadership teams

7. Campaigns and Growth Experiments

• Launch targeted campaigns, contests and promotions
• Test new sourcing approaches and segments
• Scale successful growth initiatives

8. Training and Knowledge Management

• Conduct product training sessions for DSA and internal teams
• Ensure teams are updated on product changes and features
• Improve product selling capability across the network

9. Cross-Functional Collaboration

• Coordinate with sales, operations, risk and marketing teams
• Ensure smooth product rollout and issue resolution
• Align growth plans with operational capacity

10. Compliance and Ethical Selling

• Ensure product positioning follows RBI and bank guidelines
• Avoid mis-selling and incorrect product mapping
• Maintain transparent communication with partners and customers

Job Type: Permanent

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Experience:

• Loan: 1 year (Required)
• Banking: 2 years (Required)
• Field sales: 2 years (Preferred)

Work Location: In person