Creative Design Lead

As a Design Lead at our company, your primary role will be to build, lead, and inspire our in-house design team by translating brand narratives into powerful visual identities for fast-growing D2C brands. You should possess a deep understanding of brand-building and have the ability to create various design elements with consistency and excellence. **Key Responsibilities:** - **Brand Identity & Visual Language Development** - Create and maintain the entire brand theme, including logo, color palette, typography, patterns, UI/UX style, and creative language. - Translate abstract brand narratives into compelling visual identities that resonate with consumers. - Build design systems and guidelines to ensure alignment and consistency across all creatives. - **Creative Design & Execution** - Oversee and create various design elements such as social media creatives, video design & motion graphics, packaging design, marketing collaterals, website design, and more. - Ensure high-quality, on-brand designs for all marketing, product, and communication needs. - **Team Leadership & Management** - Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns. - Hire top talent and build a high-performance creative team. - Review creative output, provide feedback, and ensure timely and error-free delivery. - Train the team on brand guidelines, visual storytelling, and new design trends. - **Strategy & Cross-Functional Collaboration** - Work closely with various teams to convert strategies into powerful visuals. - Understand campaign objectives and bring creative vision to life across different mediums. - Maintain a design pipeline and ensure smooth workflow management. - **Innovation & Creative Intelligence** - Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards. - Utilize AI-based tools for speed, creativity, and experimentation. - Create designs that not only look good but also effectively communicate and convert. **Required Skills & Qualifications:** - 5-10 years of design experience, preferably with leading D2C brands or creative agencies. - Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.). - Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability. - Proficiency in design tools such as Adobe Suite, Figma, and modern AI-based design tools. - Deep understanding of brand psychology, consumer behavior, and design communication. - Proven experience in building and managing design teams. - Ability to convert briefs, strategies, and documents into compelling visual narratives. - Excellent aesthetic sense and a passion for building memorable brands.,