Creative and Performance Content Lead

Creative and Performance Content Lead,

Key Responsibilities:

1) Content Strategy & Planning

• Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
• Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
• Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

• Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
• Create engaging narratives around hair health, product education, and customer stories.

3) Performance Marketing Creatives

• Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
• Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
• Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

5) Cross-functional Collaboration

• Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
• Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

• 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
• Strong understanding of both brand storytelling and performance marketing content.
• Proven experience in managing and scaling small to mid-sized content teams.
• Excellent writing, editing, and communication skills with a strong eye for detail.
• Analytical mindset with the ability to interpret content performance data and drive actionable insights.
• A creative thinker who understands how to speak to the modern consumer.
• Understanding of SEO principles, social trends, and email marketing.