CRE Professional

0 - 3 years

3 - 5 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

  • Market Opportunities: To conduct surveys on every project location (3 to 5 kilometer radius of every project) and submit reports to identify prospective customers based on performing marketing activity.
  • Identifying the Hot spots listing them out and discussing with the Manager to identify best suitable customer locations to implement marketing strategies and create brand awareness.
  • Monitoring the visibility and sustainability of Boards and Hoardings that we have erected in all locations.
  • Coordinating with the digital marketing team under the supervision of the Marketing manager to give all relevant inputs for designing Flexes, Poster, Standees, Hoarding, Paper Inserts, Brochure, Flyers and all other print media creative.
  • Organizing all necessary promotion materials and event related coordination with vendors and suppliers to ensure the event is done as per the scheduled plan.
  • Maintaining stocks of all Promotional materials like Flexes, Poster, Standees, Hoarding, Paper Inserts and all other print media creative.
  • Creating, collecting and maintaining prospective customer databases and categories the database for effective analysis and taking informed decisions for project specific promotional activities.
  • Analyze and suggest various customer database opportunities that we will be able to leverage, acquire and perform BTL activities.
  • To coordinate with the pre\-sales team and identify the number of enquiries that have been generated through the ATL & BTL activities every month and provide a report to the management for capturing trend analysis, enhance brand visibility and customer base.
  • Coordinate with the procurement team to ensure that the print media creative is received on time for execution of planned activity.
  • To supervise and submit reports on effective execution of outdoor activities like, paper inserts, flier distribution, hoarding and flex erection and other such activities.
  • Create a smooth relationship with vendors that have been shortlisted by the company for performing and executing events outdoors and tracking payment for vendors in coordination with the finance team.
  • Forecast, analysis, propose and participate in relevant trade shows and exhibitions to increase brand presence.
  • Constant visit to all project sites to ensure branding materials are visible to the target audience.
  • Monitor competitor activities and report to Management to address and propose counter strategies.
  • Supporting and coordinating roadshows, project launch when required.
  • Explore the corporate market and obtain appointments and execute the activity by setting up stalls and drive marketing initiatives to generate new leads.
  • Prepare regular reports on campaign performance and provide actionable insights for continuous improvement

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