Corporate Communications Executive

1. Media Relations

· Draft press releases, articles, media quotes, speeches, and talking points for spokespersons.

· Conduct thorough research and interviews with subject matter experts for content development.

· Manage media outreach and maintain a strong network of journalists across print, digital, and trade publications.

· Liaise with PR agencies for campaign planning, execution, and performance reviews.

· Track media opportunities, coordinate interviews, and support media visits to the facility.

2. Digital Communications

· Create, review, and optimize content for SEO (both on-page and off-page).

· Coordinate with digital teams/agencies for keyword planning and link-building content.

· Review website content and ensure alignment with Company's tone and branding.

· Track analytics to refine content strategy and improve digital reach.

3. Testimonials & Video Content

· Prepare structured questionnaires and conduct interviews with students, clients, and partners for testimonial content.

· Collaborate with the video editing team to script and produce testimonial videos, alumni features, and social media reels.

· Maintain testimonial archives and coordinate publishing timelines.

4. Internal Communications

· Draft and circulate employee newsletters, recognition stories, and leadership messages.

· Collaborate with departments to gather internal updates and milestones.