Copywriter

Job Summary:

Copywriter

Key Responsibilities:

• Plan and manage the content calendar, ensuring timely and consistent delivery.
• Define content themes, messaging, and tone tailored for different campaigns.
• Collaborate with writers, designers, and marketers to develop impactful content.
• Conduct research on customer needs, industry trends, and competitors to inform content strategy.
• Create and execute content plans for blogs, email campaigns, advertisements, and social media.
• Review, edit, and refine content to maintain brand consistency and quality.
• Track and analyze content performance metrics, and suggest improvements to maximize impact.

Key Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience as a Copywriter or Content Writer in a marketing or creative role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing channels (SEO, email, social media, paid ads).
• Ability to adapt writing style and tone for different target audiences.
• Strong organizational and time-management skills to handle multiple projects.
• Creative mindset with the ability to generate fresh and engaging content ideas.

Preferred Skills:

• Experience with content management systems (CMS) and digital analytics tools.
• Familiarity with design collaboration tools (e.g., Canva, Figma) is a plus.
• Prior experience in campaign-based content creation.

Experience:

• 10+ years of experience in content strategy, brand messaging, and multi-channel content planning (blogs, email, ads, social, etc.)
• Proven ability to build content that drives business goals—from awareness to lead generation to conversion
• Strong understanding of B2B customer journeys, campaign thinking, and turning business inputs into clear, actionable messaging
• Excellent collaboration skills with writers, designers, and performance marketers,plus hands-on experience with tools like Google Analytics, HubSpot, or similar

KPI:

Primary KPIs:

• Number of MQL from diff. Channels (Emails, Blog, Ads, etc.)
• Increase subscriber
• Form submission
• Email replies
• MQL to SQL Conversion Rate
• Meeting
• Opportunity generates
• Social Media Engagement
• Organic engagement growth (Month-on-Month 20% Growth)
• Organic Followers Growth (30% Increase Month-on-Month)

Secondary KPI:

• Email Open Ratio
• Email Click Ratio
• Monthly Subscriber Increase
• Avg. Post Engagement Growth

Interested candidates can share your CV on this number : 9898297925

Email ID : krupa.patel@vrecruitfirst.com