Copywriter

Job Description

About the Role: Rotoris is a design-led watchmaker brand crafting timepieces inspired by engineering, emotion, and storytelling. We are looking for a skilled and experienced Senior Copywriter to shape and define the brand’s voice across all touchpoints. Who We’re Looking For: We seek someone with a minimum of 5 years’ experience in copywriting, with a strong portfolio in D2C and premium lifestyle brands, ideally with exposure to the horology or watchmaking space. You should be confident in developing compelling narratives that elevate both brand and product, and bring consistency across digital and print formats. Key Responsibilities: • Craft engaging and original content for product descriptions, brand stories, social media, website, emailers, and packaging. • Develop and maintain the brand tone of voice. • Collaborate closely with design, marketing, and leadership teams to translate vision into words. • Write watch stories that communicate the craftsmanship, design, and emotional inspiration behind each timepiece. • Support campaign development with strong conceptual thinking and crisp messaging. Requirements: • At least 5+ years of professional copywriting experience (agency or in-house). • Prior work in lifestyle, fashion, horology, or premium D2C brands is preferred. • Exceptional writing, editing, and storytelling skills. • Strong understanding of premium branding, consumer behaviour, and brand building. • Ability to work independently and meet timelines in a fast-paced environment.