Copywriter

Job Description

Job description Job Role : Copy Writer Role Overview: Techoftheday is seeking a creative and adaptable Copywriter with 1 year of experience to develop compelling content that connects with a wide range of audiences. The ideal candidate will have a strong grasp of language, a solid understanding of branding, and the flexibility to adjust tone and style across different industries. This role includes crafting engaging copy for digital campaigns, social media, websites, and more, ensuring each piece reflects the client’s vision and meets Techoftheday’s high standards of excellence. Key Responsibilities: Content Creation: Write clear, engaging, and persuasive copy for digital platforms, including social media posts, email campaigns, blogs, website content, and advertisements. Develop creative concepts and scripts for video content, promotional materials, and branding campaigns. Tailor content to meet the needs of various clients, industries, and target audiences. Research and Ideation: Conduct thorough research on brands, target audiences, and industry trends to craft informed and relevant content. Collaborate with the creative and strategy teams to brainstorm ideas and develop impactful messaging. Stay up to date with digital marketing trends, language styles, and storytelling techniques. Brand Voice and Tone: Understand and maintain the brand’s voice, ensuring consistency across all platforms and materials. Adapt tone and style to fit different clients and industries while maintaining high creative standards. Collaboration and Feedback: Work closely with the creative team to align copy with design and overall campaign objectives. Accept and implement feedback from clients and internal teams, refining content as needed. Quality Assurance: Proofread and edit all content to ensure it is free of grammatical errors and aligns with the brand’s messaging. Ensure every piece of content meets Techoftheday’s quality benchmarks and resonates with the intended audience. Performance Tracking and Optimization: Monitor the effectiveness of content through analytics and client feedback. Use insights to improve copy and optimize campaigns for better engagement and results. Key Qualifications: Proven experience as a copywriter, content writer, or in a similar role with 1 years of relevant experience. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Ability to write in a variety of tones and styles for different platforms and audiences. Strong research skills to gather insights and craft authentic, impactful copy. Familiarity with SEO principles, digital marketing trends, and social media platforms. A portfolio showcasing creative and effective writing across various mediums. Show more Show less