Copywriter

Location:

Max Salary:

About the Role

dedicated creative team in India

Key Responsibilities

• Team Leadership & Mentorship:

  Supervise and guide a team of copywriters, fostering a collaborative, high-performing environment.

• Strategic Copywriting:

  Develop compelling copy for 360-degree campaigns — digital, social, print, video, and experiential platforms.

• Brand Storytelling:

  Ensure all content reflects brand voice, positioning, and campaign objectives, while engaging the target audience effectively.

• Collaboration:

  Work closely with designers, AVP Creative, SVP Marketing, and account managers to deliver cohesive, integrated campaigns.

• Quality Control:

  Review, edit, and approve all written content to maintain consistency and excellence.

• Innovation & Trends:

  Stay updated on consumer trends, digital content formats, and best practices to bring fresh ideas to campaigns.

• Performance Monitoring:

  Evaluate content effectiveness and continuously optimize messaging based on campaign performance metrics.

Required Skills & Experience

• Education:

  Bachelor’s or Master’s degree in Mass Communication, Journalism, English, Marketing, or related field.

• Experience:

  6–10 years of copywriting experience, with at least 2–3 years in a supervisory/lead role.

• Industry Background:

  Experience with

  FMCG, Real Estate, and Luxury brands

  preferred.

• Core Skills:

• Strong conceptual thinking and ability to translate marketing briefs into powerful narratives.
• Exceptional writing, editing, and proofreading skills across diverse formats.
• Understanding of digital platforms, consumer psychology, and brand positioning.

• Soft Skills:

  Excellent communication, leadership, and stakeholder management skills; ability to inspire creativity within a team while meeting deadlines.

Preferred Qualifications

• Proven track record of delivering successful multi-channel campaigns for top brands.
• Familiarity with creative workflows, content calendars, and campaign performance tracking.
• Ability to balance big-picture strategic thinking with detailed execution.