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Position: Copywriter Experience: 1 to 5 years Location: Remote Job Description: Responsible for generating the words, copy, slogans and scripts that accompany advertising visuals. Work alongside art directors to conceive and complete effective advertisements. Advertising ideas, which typically contain an integrated verbal and visual concept, require both the ability to make an imaginative leap and an intuitive understanding of the target audience. Must understand the client's brief; the concept determines the style and character of the ad. Must be able to write at length and paraphrase highly technical subjects. Advertising copy involves constant detailed revision and rewriting either at the request of the client or to tune up the communication. Work activities Meeting with account executives to discuss the client's requirements and core messages and target audience. Familiarising themselves with the product, target audience and competitor activities in the market. Brainstorming ideas and concepts for the visual and words with other members of the creative team. Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts. Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used). Reviewing progress, modifying copy until it meets the clients requirement. Qualification: Graduate/Post Graduate in English / Journalism / Advertising and marketing communications Skills and qualities Ability to write concise, compelling copy. Ability to handle multiple projects at the same time. Ability to work well as part of a team in a collaborative environment. Excellent attention to detail. Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets. Excellent communication and interpersonal skills. Commercial awareness. High levels of creativity, imagination, initiative and enthusiasm. Interest in commerce, popular culture, and new advertising trends and techniques.