Copywriter

Job Title: Copywriter

Location:

About IdeateLab

IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, known for redefining the boundaries of creativity and innovation. We’re on an ambitious journey to become India’s No.1 AI-driven creative agency, revolutionizing how brands think, create, and communicate. Our mission is simple, to fuse human imagination with the power of artificial intelligence, delivering smarter, faster, and more impactful creative solutions.

Role Overview

We’re looking for a next-generation copywriter, someone who thinks strategically, writes fearlessly, and works hand-in-hand with AI to craft ideas that move people and brands alike. This isn’t just a traditional copywriting role, it’s for someone who uses AI as a creative partner, leveraging tools to ideate, experiment, and elevate storytelling to new heights.

You’ll conceptualize big ideas, craft high-impact copy, and use AI tools to enhance creative outputs, from campaigns and decks to digital storytelling and real-time content creation.

Key Responsibilities

• Develop original, AI-enhanced concepts and campaigns across digital, ATL, BTL, and integrated platforms.
• Write compelling, intelligent copy for ads, films, websites, social media, and brand experiences.
• Collaborate with Art, Strategy, and Client Servicing teams to deliver insight-led, tech-powered creative work.
• Experiment with AI tools (for ideation, tone optimization, scripting, trend mining, etc.) to boost creative efficiency and innovation.
• Lead creative brainstorms and confidently present AI-augmented ideas and campaigns to clients.
• Maintain brand voice consistency across all channels.
• Stay on top of emerging creative technologies, AI tools, and content trends.
• Manage multiple briefs and deadlines while pushing the boundaries of creative quality.

Skills & Experience

• 4-6 years of experience in advertising, digital, or content marketing agencies.
• A strong portfolio showcasing sharp conceptual thinking, versatility, and standout writing across formats.
• Proven experience using AI tools (e.g., ChatGPT, Midjourney, Runway, Synthesia, Jasper, Notion AI, etc.) in creative or strategic workflows.
• Deep understanding of brand storytelling, cultural trends, and digital behavior.
• Strong command of English — with an ear for nuance, a flair for wit, and an instinct for strategy.
• Comfortable experimenting, learning, and iterating in a fast-paced, AI-driven environment.

Why Join Us

This is your opportunity to be at the forefront of the AI-creative revolution. You’ll shape how brands use intelligence and imagination to tell stories, working with ambitious teams and clients who believe in the future of AI-led creativity.

• A culture that celebrates curiosity, experimentation, and bold thinking.
• Opportunities to work on diverse, high-impact brands.
• Exposure to cutting-edge AI tools and training.
• Growth pathways into creative leadership roles.

If you think in ideas, write in magic, and speak the language of AI, we want to hear from you.

📩 Apply at hr@ideatelab.com