Copy Lead

Character, Enthusiasm, and Skill

We operate through a robust integrated ecosystem:

• Wit and Chai:

  Strategy-first creative communication

• Pratisaad Communications:

  35+ years of mainline expertise

• LMN Communication:

  Specialists in Tier 2 & Tier 3 India (Bharat)

Copy Lead

About the Role

Copy Lead

This role is perfect for someone who brings both craft and clarity someone who can think strategically, lead creatively, and guide a team of writers to produce memorable work.

What You Will Own

1. Creative Leadership & Idea Development

• Lead the conceptual development of integrated campaigns from mainline to digital.
• Work closely with art, design, strategy, and production to build breakthrough ideas.
• Elevate every brief by bringing smart storytelling and strong creative POVs.

2. Copywriting Excellence

• Write high-quality copy across formats:
• Films & scripts
• Social and digital campaigns
• Brand narratives
• Print, OOH, and activation-led communication.
• Maintain the highest standard of language, tonality, and messaging consistency.

3. Brand Stewardship

• Understand brand language deeply and maintain consistency across all communication.
• Guide clients with clarity strategically and creatively by presenting ideas with conviction.
• Push for innovative, insight-led narratives that build stronger brand stories.

4. Team Leadership & Mentorship

• Lead, mentor, and groom the copy team (junior + mid-level writers).
• Enhance collaboration between the design, strategy, and production teams.
• Review, refine, and elevate all outgoing copy to ensure strong creative output.

5. Collaboration & Cross-Functional Alignment

• Partner with client servicing to understand business objectives and translate them into communication.
• Work alongside strategy teams to convert insights into powerful creative messaging.
• Ensure seamless integration between copy, design, and production.

6. Creative Growth & Upskilling

• Encourage experimentation and inspire fresh thinking within the team.
• Introduce new writing styles, narrative formats, and storytelling techniques.
• Support the creative director in pushing the overall creative bar of the group.

What You Bring

• 7–10 years of experience

  as a copywriter in an advertising or creative agency.
• Demonstrated ability to lead creative thinking and manage copy teams.
• A strong portfolio showcasing conceptual thinking, versatile writing, and integrated campaigns.
• Excellent command of language, storytelling, tonality, and brand voice.
• Ability to effectively pitch ideas, present concepts, and influence both internal teams and clients.
• Strong collaboration skills with comfort working across departments.
• A mindset that values ownership, curiosity, and continuous improvement.

What We Offer

• A creative environment rooted in freedom, clarity, and strategic thinking.
• Opportunities to lead high-impact campaigns across categories and media.
• A culture built on respect, collaboration, and creative ambition.
• Competitive compensation aligned with your expertise and leadership.

Ready to Lead with Character, Enthusiasm, and Skill?

HR@witandchai.com