Content Writer

business, finance, legal, and compliance

Key Responsibilities

Content Creation & Subject Matter Expertise

• Create and Execute

  well-researched, accurate, and engaging long-form content, including

  blogs, detailed articles, guides, and pillar pages

  primarily focused on business registration, taxation (GST, Income Tax), legal compliance, and startup growth.

• Simplify Complex Topics:

  Translate intricate legal and financial jargon into clear, professional, and easy-to-understand language without compromising accuracy.

• Develop High-Converting Copy

  for short-form assets, including website landing pages, email marketing campaigns, and concise social media content.

• Conduct Expert Interviews:

  Collaborate with internal CAs, CSs, and legal experts to capture raw knowledge and transform it into authoritative content.

SEO & Content Strategy

• Advanced SEO Implementation:

  Strategically conduct

  in-depth keyword research, competitor analysis, and search intent mapping

  to inform content strategy.

• Optimize and Refresh:

  Take ownership of

  on-page SEO optimization

  for both new and existing content, including meta descriptions, headings, internal linking, and content structure, to improve search rankings and user experience (UX).

• Content Gap Analysis:

  Proactively identify topics and content formats that RegisterKaro is currently missing to capture new organic traffic opportunities.

Editing & Collaboration

• Quality Assurance:

  Execute rigorous

  self-editing and proofreading

  to ensure all published material is grammatically flawless, plagiarism-free, and adheres to legal/compliance standards.

• Maintain Brand Voice:

  Ensure absolute consistency in the brand's professional, yet approachable, voice and tone across all communication channels.

• Cross-Functional Coordination:

  Collaborate seamlessly with the SEO, Design, and Marketing teams to align content with campaign goals and visual requirements.

Required Skills & Qualifications

Professional Experience & Education

• Experience:

  2 to 3+ years

  of proven, hands-on experience in content writing, preferably within a corporate, B2B, or agency setting.

• Educational Background:

  Bachelor's or Master's degree in a relevant field such as:

  Journalism, English, Mass Communication, Finance, Chartered Accountancy (CA), or Taxation.

• Portfolio:

  A strong portfolio demonstrating published work on

  complex, industry-specific topics

  (finance, legal, tax, etc.) is mandatory.

Technical & Functional Skills

• SEO Proficiency (Non-Negotiable):

  Strong working knowledge of SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) and proven experience in using data to inform content decisions.

• Writing Mastery:

  Exceptional written and verbal communication skills in English, with a keen eye for detail and the ability to maintain a high standard of editorial quality.

• Research Acumen:

  Superior research skills, with the ability to vet and cite credible sources for high-stakes, fact-driven content.

• Tool Familiarity:

  Proficiency with Content Management Systems (CMS) like

  WordPress

  is highly preferred.

Personal Attributes

• Ownership Mentality:

  Ability to take full ownership of projects from research to publication and performance tracking.

• Adaptability:

  Proven ability to work efficiently and deliver quality work under tight deadlines in a fast-paced environment.

• Proactive Learner:

  A genuine interest in staying updated with the latest regulatory changes (tax, legal) and SEO algorithm update