JOB DECRIPTION
Job Title:
Content Writer Base Location:
Mumbai Department:
MARCOM Job Category:
Full-time About the Company:
One of the world’s leading trade fair organizer, Messe München organizes over 200 events at ICM – International Congress Center München globally. For over six decades, Messe München has been successfully connecting people across the world and facilitating a platform for professional exchange. With Messe Muenchen India, Messe München aims to design and deliver professional trade fairs for the Indian market to bolster businesses.
Founded in 2007 as wholly owned subsidiary of Messe München, Messe Muenchen India Pvt. Ltd. is one of the leading organizers of trade fairs in India with an extensive portfolio of 25+ B2B trade fairs covering various sectors, for e.g. bauma CONEXPO India, electronica India, productronica India, drink technology India, LASER World of PHOTONICS INDIA, Intersolar India/The Smarter “E” India, IFAT India, analytica Anacon India/India Lab Expo, Pharma Pro Pack, Indian Ceramics, Smart Card Expo, MatDispense, VR-tech India, World Tea & Coffee Expo, Pack Mach Asia Expo and AirCargo India. Messe Muenchen India works closely with industry stakeholders to develop well researched trade fairs encapsulating the latest trends and innovations dominating the industry. Headquartered in Mumbai with offices in New Delhi, Bengaluru, Hyderabad and Ahmedabad, Messe Muenchen India connects global competence by bringing professionals together for business, learning and networking.
Know more about us at:
https://mm-india.in/en/
https://www.youtube.com/@messemuenchenindia6643
https://www.youtube.com/@mmistream
Role Summary:
At Messe Muenchen India, our people are at the heart of what we do; and we are happy to be a Great Place to Work® Certified organization. As we continue to build a culture rooted in our values of trust, entrepreneurship, team-spirit and craftsmanship.
The Content Writer at Messe Muenchen India will develop engaging, professional content that enhances brand visibility and communicates the value of industry trade fairs and related business events. The role emphasizes research-driven writing, collaboration with marketing and design teams, and an understanding of
B2B audiences within India's diverse industry sectors.
Roles and Responsibilities (including but not limited to):
- Create, edit, and proofread content for digital and print platforms including websites, blogs, newsletters, event collateral, press releases, and social media.
- Research industry trends to develop authoritative, well-informed articles and event-related content that appeals to Messe Muenchen India’s business audience.
- Write clear, persuasive copy to promote trade fairs, conferences, and business networking initiatives.
- Optimize written content for SEO to enhance organic discovery and drive engagement.
- Collaborate with the marketing, branding, and design teams to ensure alignment with Messe Muenchen India’s brand voice and event goals.
- Assist in developing the company’s editorial calendar and execute timely content delivery across platforms.
- Gather and structure information from internal experts, event participants, and external research to support content creation.
- Maintain consistency, accuracy, and professionalism in tone, formatting, and branding.
- Maintain accurate and up-to-date records of sales activities and opportunities in the CRM system.
Candidate Requirements:
- Bachelor’s degree in English, Journalism, Communications, or a related field.
- Minimum 2 years’ experience in content writing (preferably for B2B, events, or exhibitions domains).
- Excellent written and verbal communication skills in English; ability to adapt style for professional business audiences.
- Working knowledge of SEO and familiarity with digital marketing strategies.
- Experience with CMS platforms (WordPress or similar), and basic proficiency in MS Office or Google Workspace.
- Strong collaboration and multitasking abilities; able to meet deadlines in a fast-paced environment.
