Content Writer

Job Description

Job Title: Content Writer Location: Pune Experience: 2-5 yrs Job Description: We’re looking for a creative and detail-oriented Content Writer to join our growing marketing team at 12th Wonder. In this role, you’ll be responsible for crafting high-quality content across — Titan , Sustainium , and 12th Wonder —with the goal of driving engagement, brand awareness, and demand generation. You’ll work on a wide variety of content formats including product pages, blogs, social media posts, customer stories, newsletters, and more , closely collaborating with marketing, product, and design teams to bring our brand voice to life. Responsibilities · Write engaging and strategic content for our websites , blogs , social media channels , and marketing campaigns across all three brands. · Research industry trends, audience personas, and competitive messaging to inform tone and topics. · Translate complex product concepts into clear, compelling narratives that resonate with engineering and business decision-makers. · Collaborate with designers and product team to ensure cohesive storytelling across copy and visuals. · Support product launches, updates, and campaigns with tailored messaging and creative content assets. · Balance writing needs across multiple product, tailoring tone and messaging to each brand’s identity and audience. · Write and adapt content for social media platforms, ensuring posts are engaging, on-brand, and timely. · Ensure content follows SEO best practices, editorial standards, and brand guidelines. · Contribute to the development of content calendars and campaign-specific messaging plans. · Track content performance using tools like Google Analytics , and iterate based on insights. Required Skills & Qualifications · Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field. · 2–5 years of experience writing content for B2B audiences, preferably in tech or software. · Strong command of storytelling, grammar, and structured writing tailored for digital platforms. · Experience writing for SaaS, enterprise software , or technology-driven products. · Familiarity with SEO fundamentals and digital publishing workflows (Google Docs, collaboration tools). · Ability to collaborate with developers, marketers, and designers to bring ideas to life. · Basic knowledge of Google Analytics and content performance metrics. Preferred Qualifications: · Experience with software marketing strategies, including content marketing, inbound marketing, and lead generation. · Knowledge of design principles and experience working with graphic designers or multimedia specialists to create visually engaging content assets. · Familiarity with analytics tools, such as Google Analytics, to track and measure content performance. Benefits: · Competitive salary and benefits package · Flexible work hours · Opportunities for professional development and growth · Dynamic and inclusive company culture · Meaningful work that makes a real impact on our customers If you're passionate about technology and storytelling and have a knack for crafting compelling content that drives results, we'd love to hear from you! Apply now to join our team and help us revolutionize the software industry with innovative solutions that empower businesses to succeed. How to Apply: Please submit your resume, along with your top 3 writing samples and a short write-up explaining why you chose these three pieces to showcase your content creation capabilities for software or technology products Show more Show less