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Univest
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Content Strategist

Content Strategist

Univest

3 years

0 Lacs

Gurugram Haryana India

Posted:2 days ago| Platform:

Apply

Skills Required

content marketing reports creativity data drive writing strategies strategy engagement video script optimization analyze test messaging

Work Mode

On-site

Job Type

Full Time

Job Description

Location:

Gurgaon (Work from office)

Experience:

3+ Years

Department:

Growth Marketing

Reports to:

Head of Performance Marketing

Role Overview

We are looking for a

Content Strategist

with a

performance marketing mindset

who understands how to blend creativity with data to drive business results. This is not just about writing — it’s about writing that

converts

, content that

scales

, and strategies that

move the revenue needle

Key Responsibilities

Content Strategy for Performance:Develop and execute content strategies focused on customer acquisition, engagement, and conversion across Meta, Google, YouTube, and other paid platforms.
Collaborate with Marketing Teams:Work closely with Performance Marketing, Growth, and Product teams to craft funnel-optimized content.
Ad Copy Landing Pages:Create high-performing ad copies, banners, taglines, hooks, and value propositions that boost CTR and reduce CAC.
Video Script Content:Draft impactful video scripts and short-form content for performance creatives (especially for YouTube and Meta ads).
Data-Led Optimization:Analyze content performance (CTR, conversion rates, bounce rates) and iterate based on A/B test results and campaign metrics.
Platform Adaptation:Tailor messaging and tone for each platform (Meta, Google, YouTube, LinkedIn, etc.) while maintaining a unified brand voice.
Product Understanding:Translate financial product benefits into user-centric narratives to improve acquisition and onboarding.

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