Content Strategist

As a Marketing - Team Lead at our company based in Ahmedabad, you will play a crucial role in leading our marketing efforts and enhancing our brand presence. You will be responsible for developing and executing comprehensive marketing strategies, creating compelling content, driving digital campaigns, leading a high-performing team, and providing actionable insights through analytics and reporting. **Key Responsibilities:** - **Strategic Leadership:** - Develop and execute marketing strategies aligned with company goals. - Lead branding, positioning, and messaging to enhance market presence. - Identify new opportunities through industry trend analysis and market research. - **Content Development:** - Oversee the creation of compelling content across various channels. - Collaborate with internal teams to produce marketing collateral for target audiences. - **Digital Marketing and Lead Generation:** - Design and implement data-driven digital campaigns. - Drive lead generation and nurturing initiatives to support sales. - **Team Leadership and Collaboration:** - Build and mentor a high-performing marketing team. - Collaborate with agency partners, freelancers, and vendors for cohesive campaign execution. - **Analytics and Reporting:** - Set and measure KPIs for marketing initiatives. - Utilize analytics tools to refine strategies and enhance ROI. **Qualifications Required:** - 5+ years of experience in marketing leadership roles, including brand management. - Strong understanding of content marketing, SEO, SEM, and digital advertising. - Experience with CRM and marketing automation tools. - Exceptional interpersonal and communication skills. - Advanced data analysis skills. - Familiarity with marketing tools like HubSpot, Google Analytics, and Adobe Creative Suite. - Excellent project management skills. - Creative problem-solving abilities. - Collaborative team management approach. - Proficiency in social media platforms and analytics tools. If you possess the desired skills and have experience in marketing leadership roles, with a proven track record of driving business growth through innovative strategies, then you could be the perfect fit for our Marketing - Team Lead position in Ahmedabad.,