Content Strategist

Key Responsibilities

• Develop and execute

  comprehensive content strategies

  aligned with business goals, brand tone, and audience insights.
• Conduct

  content audits, competitor analysis, and trend research

  to identify opportunities for differentiation.
• Create

  strategic content calendars

  , messaging frameworks, and narrative guidelines for campaigns, social, and digital touchpoints.
• Collaborate with the creative and design teams to ensure content is

  visually and verbally cohesive

  .
• Optimize content across channels (social, web, email, paid media, partnerships) for reach, engagement, and conversion.
• Analyze performance data to

  measure effectiveness

  , generate insights, and refine future strategies.
• Maintain a strong understanding of

  emerging platforms, cultural trends, and audience behavior

  .
• Develop

  brand storytelling playbooks

  , tone-of-voice guides, and creative briefs.

Requirements

• 3–6 years of experience in

  content strategy, brand communication, or digital marketing

  .
• Strong grasp of

  storytelling, brand positioning, and audience psychology

  .
• Exceptional

  writing and editing skills,

  both creative and strategic.
• Ability to think conceptually, craft narratives, and back ideas with insight and data.
• Experience working cross-functionally with

  designers, copywriters, marketers, and media teams

  .
• A portfolio or body of work demonstrating your

  strategic thinking and storytelling