Content strategist- junior or mid level

Company Description

LOCUS is a consultancy firm specializing in Architecture, Urban Planning, and the Built Environment with involvement in branding and marketing as a separate vertical. Supported by a dedicated team of experienced professionals, the firm is recognized for its cutting-edge solutions, innovative approaches, and integrated approach to diverse and complex projects. LOCUS collaborates with specialists and partners globally to deliver holistic services to a wide and diverse clientele while maintaining a strong reputation in the industry.

Role Description

Content Strategist

Strategic Planning & Ideation

content strategies, roadmaps, and calendars

audience research, competitor analysis, and trend mapping

content pillars

Content Production & SEO

copywriting and scriptwriting

●      Oversee SEO best practices including keyword strategy, metadata optimization, content structure, and internal links.

●      Support video and graphic production by creating briefs, scripts, storyboards, and narrative frameworks.

Workflow, Operations & Publishing

scalable content workflows

●      Publish and optimize content via CMS platforms (WordPress, Webflow, HubSpot, etc.).

●      Ensure consistency with brand guidelines, tone of voice, and visual identity across all communication touchpoints.

●      Lead content repurposing efforts to extend reach and maximize ROI.

Cross-functional Collaboration

●      Work closely with marketing, product, design, branding, and sales teams to ensure messaging alignment and unified storytelling.

conversion-oriented content

●      Coordinate influencer, PR, and partnership content as needed.

Analytics, Optimisation & Reporting

●      Use analytics tools (GA4, Search Console, SEMrush, HubSpot, Meta Insights) to track performance, engagement, leads, and conversions.

AI analytics tools

●      Adapt content strategies based on data, platform algorithm changes, and user behavior.

Governance, Quality & Compliance

content guidelines

●      Ensure compliance with legal, copyright, and regulatory requirements.

Oversee localization and cultural adaptation of content when needed.

Qualifications

●      3 - 6 years of experience in content strategy, digital marketing, editorial planning, or related roles.

●      Strong command of copywriting, storytelling, and narrative building and design thinking.

SEO and SEM

●      Proficient with CMS platforms and collaboration tools.

●      Experience working with creative teams and managing multi-format content (video, design, long-form, social).

●      Excellent communication, project management, and stakeholder collaboration skills.

Adept with content design and layout tools like Adobe Indesign, Illustrator, etc) 

What You’ll Bring

●      A strategic mindset with the ability to work cross-functionally

●      Ability to juggle multiple projects across diverse channels and timelines.

●      A passion for storytelling and audience engagement.

●      Creative confidence paired with data-backed decision-making.