Content Strategist

Location: Mumbai

Experience: 6–10 years

About Us:

At InCred Money, we’re building India’s go-to platform for smart investors — offering everything from Indian equities and international equities to mutual funds in one place.

Our mission is simple: to make investing simpler, smarter, and more accessible for everyone. We do this by giving investors high-quality insights, not noise — and by explaining finance in a way that actually makes sense.

About the Role

We’re looking for a Content Strategist who can connect the dots between financial insight, brand strategy, and compelling storytelling. You’ll be the bridge between our business goals and our audience — shaping how we educate, engage, and inspire investors across platforms.

Key Responsibilities

• Editorial Strategy: Translate InCred Money’s content and marketing goals into a clear, data-backed editorial calendar across newsletters, ebooks and YouTube videos.
• Content Oversight: Edit and refine all long-form content — including research-led newsletters, ebooks, whitepapers, and video scripts — to ensure accuracy, clarity, and brand consistency.
• Collaboration: Work closely with in-house and freelance writers, designers, and video producers to deliver impactful stories.
• Audience Understanding: Decode investor psychology and create content that builds trust and drives engagement.
• Quality & Consistency: Maintain editorial excellence, ensuring every piece of content aligns with our tone, purpose, and positioning.
• Thought Leadership: Identify opportunities for InCred Money to lead conversations on markets, macroeconomics, and investing trends.

Ideal Profile

• 6–10 years of experience in financial journalism, content strategy, or editorial leadership.
• Strong grasp of markets, macroeconomics, and personal finance.
• Exceptional storytelling, editing, and communication skills.
• Experience mentoring writers or leading small editorial teams.
• Comfort working in a fast-paced, creative environment with multiple stakeholders.

Prior experience at Financial publication or an investment related fintech/startup environment is highly preferred.