Content Strategist

You are looking for a creative, strategic, and detail-oriented Content Writer / Content Strategist to join the team. Your responsibility will include creating engaging, original, and SEO-optimized content across various digital platforms. You will be developing a cohesive content strategy that strengthens the brand identity and drives engagement. Key Responsibilities: - Write high-quality, engaging, and grammatically flawless content for websites, blogs, social media, product descriptions, email campaigns, and marketing materials. - Create impactful copy aligned with brand tone and target audience preferences. - Research industry trends, target demographics, and competitor content to craft relevant and appealing topics. - Develop and execute a content calendar aligned with marketing campaigns and brand objectives. - Collaborate with design, digital marketing, and SEO teams to ensure cohesive storytelling. - Strategize content for customer journey stages - awareness, consideration, and conversion. - Identify content gaps and opportunities to enhance brand visibility and engagement. - Optimize content for SEO (keywords, meta descriptions, headings, readability, etc.). - Analyze performance metrics (traffic, engagement, conversions) and refine content strategies accordingly. - Maintain a consistent voice and tone across all content platforms. - Support brand storytelling through compelling narratives and visual content briefs. Key Skills Required: - Exceptional writing, editing, and proofreading skills. - Strong understanding of SEO principles and digital marketing trends. - Experience with content management systems (WordPress, HubSpot, etc.). - Ability to conceptualize and implement creative campaign ideas. - Proficiency in research, storytelling, and audience engagement. - Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.) is a plus. Qualifications: - Bachelors degree - Proven experience minimum 3 years as a content writer, copywriter, or content strategist. - Portfolio of published or strategic content pieces is required. You are looking for a creative, strategic, and detail-oriented Content Writer / Content Strategist to join the team. Your responsibility will include creating engaging, original, and SEO-optimized content across various digital platforms. You will be developing a cohesive content strategy that strengthens the brand identity and drives engagement. Key Responsibilities: - Write high-quality, engaging, and grammatically flawless content for websites, blogs, social media, product descriptions, email campaigns, and marketing materials. - Create impactful copy aligned with brand tone and target audience preferences. - Research industry trends, target demographics, and competitor content to craft relevant and appealing topics. - Develop and execute a content calendar aligned with marketing campaigns and brand objectives. - Collaborate with design, digital marketing, and SEO teams to ensure cohesive storytelling. - Strategize content for customer journey stages - awareness, consideration, and conversion. - Identify content gaps and opportunities to enhance brand visibility and engagement. - Optimize content for SEO (keywords, meta descriptions, headings, readability, etc.). - Analyze performance metrics (traffic, engagement, conversions) and refine content strategies accordingly. - Maintain a consistent voice and tone across all content platforms. - Support brand storytelling through compelling narratives and visual content briefs. Key Skills Required: - Exceptional writing, editing, and proofreading skills. - Strong understanding of SEO principles and digital marketing trends. - Experience with content management systems (WordPress, HubSpot, etc.). - Ability to conceptualize and implement creative campaign ideas. - Proficiency in research, storytelling, and audience engagement. - Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.) is a plus. Qualifications: - Bachelors degree - Proven experience minimum 3 years as a content writer, copywriter, or content strategist. - Portfolio of published or strategic content pieces is required.