Creative Strategist – Short-Form Content 📍 Mumbai | Full-time | Reels | Creator-Led Campaigns We’re Webzaa — a performance-first agency reimagining real estate marketing through emotionally resonant, creator-powered storytelling. We’re building a content team focused on short-form video (Reels, Shorts, TikTok). You’ll lead it. What You’ll Do Own creative direction for all reel-based campaigns Lead a team of writers, researchers, and editors Craft scripts, hooks, and formats that drive emotion and action Collaborate with influencers to co-create native, high-conversion content Align creative with performance goals and audience insights Build a library of winning formats and storytelling styles What You Bring Deep understanding of short-form video and platform dynamics Strong storytelling instincts + performance mindset Experience leading creative teams and briefing creators Bonus: real estate, lifestyle, or wellness exposure Tools We Use Notion, Slack, CapCut, Adobe Suite, Meta Ads Manager Why Join Part of a new content vertical Work with creators, not just for them Culture of trust, clarity, and creative freedom Hybrid flexibility + nature-first offsites DM to apply or tag someone who should lead this.