Content Strategist

Company Description

Freyja is a fashion tech startup with a vision to revolutionize global fashion through innovation. Drawing inspiration from iconic fashion destinations around the world, Freyja promotes sustainable and ethical practices. We are inspired by London’s chic, Paris’s romance, Tokyo’s avant-garde, Milan’s sophistication, Seoul’s cutting-edge culture, and the allure of New York City to offer a unique fashion experience.

Role Overview

Content Strategist

Key Responsibilities

• Develop and implement a

  content strategy

  aligned with Freyja’s brand vision and marketing goals.
• Create and manage

  content calendars

  for social media, website, campaigns, and brand communications.
• Write and edit compelling

  copy for digital platforms

  , including blogs, emails, ads, and brand stories.
• Collaborate with designers, influencers, and marketing teams to ensure cohesive storytelling.
• Analyze content performance metrics and refine strategies for better engagement and reach.
• Stay updated on

  fashion, lifestyle, and digital trends

  to keep Freyja’s voice fresh and relevant.
• Manage influencer briefs, campaign narratives, and creative collaborations.

Required Skills & Qualifications

• Bachelor’s degree in

  Marketing, Communication, Journalism, or related field

  .
• 2–5 years of experience in

  content strategy, copywriting, or digital marketing

  (fashion or lifestyle industry preferred).
• Strong command over

  brand storytelling, tone, and visual communication

  .
• Excellent writing, editing, and conceptual thinking skills.
• Understanding of

  social media trends, SEO, and performance marketing content

  .
• Creative mindset with the ability to balance style, storytelling, and strategy.