Content Strategist

Skill Set

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in a B2B technology or software development environment.
• Excellent written and verbal communication skills with an exceptional command of English.
• Strong research skills to understand and simplify complex technical concepts.
• Proven ability to create compelling narratives for different buyer personas.
• Experience working cross-functionally with multiple stakeholders.
  

Roles & Responsibilities

• Develop and execute a data-driven content strategy aligned with business objectives, brand voice, and target audience needs.
• Identify emerging trends, hot topics, and innovation stories in technology and AI, ensuring the brand stays relevant and ahead of the curve.
• Craft compelling, well-structured, and insightful content that resonates with our target audience across multiple industries.
• Transform complex technical topics into clear, engaging narratives using storytelling techniques.
• Develop high-impact content for various formats: website copy, blog posts, whitepapers, case studies, product pages, newsletters, and scripts for videos/podcasts.
• Work closely with designers, developers, product managers, and subject matter experts to create accurate, impactful content.
• Coordinate with SEO specialists to optimize all content for discoverability and engagement.
• Partner with marketing and sales teams to ensure messaging consistency across campaigns.
• Monitor content performance using analytics tools and adjust strategies to maximize reach, engagement, and conversions.
• Conduct regular content audits to identify gaps, opportunities, and areas for repurposing existing content.
  

• Experience 5 - 7 Years