Content Marketer

Position Overview:

We are seeking a creative and results-driven Content Marketer to develop and execute compelling content strategies that engage our target audience, build brand awareness, and drive business growth. The ideal candidate will have a passion for storytelling, a strong understanding of content marketing trends, and the ability to create high-quality, impactful content across various channels. A primary focus will be on generating high-quality leads that contribute to business success.

Key Responsibilities:

Content Strategy and Planning

•   Develop and execute a comprehensive content marketing strategy aligned with business goals, with a strong focus on lead generation.

•   Identify target audience personas and tailor content to their preferences and needs.

•   Plan and maintain a content calendar, ensuring timely delivery of engaging materials.

Content Creation and Optimization

•   Write, edit, and produce high-quality content, including blog posts, articles, case studies, whitepapers, eBooks, infographics, videos, and social media posts.

•   Optimize content for search engines (SEO) to increase visibility and organic traffic.

•   Collaborate with designers and other team members to create multimedia content.

•   Create compelling lead magnets such as gated content, webinars, and newsletters to capture leads.

Content Distribution and Promotion

•   Distribute content across various channels, including the website, email campaigns, social media, and paid advertising.

•   Manage and optimize content for platforms like LinkedIn, Twitter, Facebook, and Instagram.

•   Leverage email marketing tools to nurture leads and engage the audience through targeted campaigns.

Analytics and Performance Tracking

•   Monitor content performance using tools like Google Analytics and HubSpot.

•   Track metrics such as engagement, traffic, lead generation, and conversions to evaluate content effectiveness.

•   Use insights to refine content strategies and improve results, focusing on driving and nurturing qualified leads.

Collaboration and Stakeholder Management

•   Work closely with the marketing team to align content initiatives with overall campaigns and lead generation goals.

•   Partner with sales and product teams to create materials that support their efforts, such as case studies, product guides, and sales enablement content.

•   Engage with external writers, agencies, or freelancers as needed to scale content production.

Qualifications:

1. Bachelor's degree.
2. Min 2-year experience as a Content Writer, with experience in the FinTech or financial industry/ B2B, considered a valuable asset.
3. Strong understanding of financial concepts, trends, and terminology.
4. Exceptional writing, editing, and proofreading skills.
5. Ability to translate complex financial information into clear and accessible content.
6. Proficiency in SEO best practices.
7. Creative mindset with a keen eye for detail.
8. Digital Marketing knowledge, including familiarity with social media platforms and content promotion strategies, will be considered an added advantage.