At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.The OpportunityAs a GTM Execution Campaign Operations Senior Analyst within the Global Alliances Marketing team, you'll play a key role in delivering marketing campaigns from planning through execution. You will support the execution of strategic marketing campaigns through structured coordination, content development, and stakeholder alignment. This position requires strong attention to detail, the ability to manage multiple stakeholders, and experience coordinating across digital platforms and tools.You’ll contribute to the development of campaign assets, ensure content quality and compliance, and manage publishing workflows across email, social, and web. The role also involves supporting co-branded initiatives and ensuring contract-aligned execution for joint business relationships.
Responsibilities
Content Development and QA
- Assist in development of campaign themes and overall strategy
- Draft campaign emails, social posts, and website pages using templates and aligned with overall marketing strategy
- Develop social media content for thought leadership and case study assets
- Perform QA checks (links, branding, audience, compliance) across content types
- Coordinate C3 submissions and manage stakeholder reviews
Contracting and Joint Business Relationships
- Ability to read and understand complex contracts, ensuring deliverables fall within the scope of the contract
- Navigate consultation process for Joint Business Relationships
Execution Support and Scheduling
- Submit email and web updates in Workfront and track approval stages
- Coordinate publishing and implementation of campaign assets
Co-Branding and Compliance Assistance
- Assist in brand reviews, OFRO consultations, and final archiving of materials
- Ensure content is saved with correct metadata in SharePoint repositories
Team Responsibilities
- Assist with prioritization, understanding timelines and ensuring timely delivery
- Monitor and report on capacity constraints to leadership
- Ability to work with and deliver to multiple stakeholders, managing expectations and ensuring stakeholders remain informed
Job Requirements And Preferences
Experience: 3–5 years in digital marketing, content coordination, or campaign operations and experience managing a teamEducation and Qualifications: Bachelor’s degreeLanguage: English (Oral & Written)
Tools Proficiency
- Proficiency in Salesforce, Workfront, Sprinklr, Canva, and Marketing Cloud
- Familiarity with brand compliance in professional services is beneficial
- Experiencing leveraging ChatGPT for content creation and daily tasks
Soft Skills
- Collaboration & Teamwork: Works effectively in team environments, contributes to shared goals, and builds strong working relationships across functions and levels.
- Communication & Accountability: Communicates clearly and professionally, listens actively, and takes ownership of assigned tasks with reliability and follow-through.
- Adaptability & Growth Mindset: Demonstrates flexibility in dynamic environments, embraces feedback, and proactively seeks opportunities to learn and improve.
